What are the advantages and disadvantages of live banding?

Advantages:

1, drive sales: with the gradual increase in the number of categories of goods, the choice of consumers is more diverse. And this also increases the time cost of consumers to a certain extent. The emergence of live banding helps consumers to shorten the choice time, in the shortest possible time to decide to buy the anchor in advance to choose a good price and good quality products.

2, brand promotion: brands invest a lot of money every year to advertise and engage in marketing, but the effect does not seem ideal. For some brands, live banding has become a new opportunity. Here, in addition to sales bandwagon, there is an important function, that is, brand exposure.

Disadvantages:

1, it is difficult to form brand loyalty: a brand that has enough awareness, even if it does not participate in the live bandwagon, consumers will still buy in their daily lives. On the contrary, it is because of the product's unknown, consumers rushed to the slogan of "the lowest price on the net", as well as holding the anchor's trust, to buy the product.

2, reduce the value of the brand: I believe that every netizen watching the live broadcast is rushing to the low price of the product, high discount. Therefore, not any brand is suitable for live bandwagon, improperly handled, and will even reduce the brand value.

3, poor product experience: most people will be attracted by the anchor's tongue, unknowingly choose to spend to buy. But even if the anchor said how the sky is falling, there is no real intuitive experience of the product, the consumer is bound to be difficult to get the most satisfactory consumer services.