What do you need to study for a major in advertising design?

Photoshop: image processing, editing, channel, layer, path integrated use, image color correction, the use of a variety of special effects filters, the production of special effects words, image output and optimization, etc.; the flexible use of layer styles, fluid deformation and fading the bottom and mask, to produce a thousand variations of image effects.

2

Coreldraw:Fuse the full range of CorelDraw's design and web features into existing design solutions, produce vector illustrations, designs and images, and excellently design company logos, presentations, color pages, brochures, product packaging, logos, web pages and more.

3

Illustrator: learn graphic drawing, packaging, publicity page production, more square Illustrator: learn graphic drawing, packaging, publicity page production, more convenient LOGO and CI design, will become a real master of fine arts, on the basis of Photoshop and then learn it like a tiger to add wings. Efficiency increased exponentially.

4

InDesign: learn the basic laws of typography, the use of methods and techniques, toolboxes, shortcuts, the use of menu functions and operating techniques, publications, books, promotional pages, newspapers and magazines, and other high-level professional layout production methods. Printing methods, film output, typing, printing process, learning the printing process, able to solve common problems in printing, personal experience of graphic design work environment.

5

Creative Sketching: basic knowledge of sketching, line drawing, perspective knowledge, single aggregates, multiple aggregates and other sketching knowledge, for the later graphic creative design to lay the art foundation.

6

Graphic Design and Creativity:Explaining the concept of graphic advertisement, creative ideas, creative process, analyzing the key points of graphic advertisement production, production methods, production process in detail, and cultivating the students' creative thinking ability both rationally and perceptually.

7

Color and Plane Composition:Classification of plane composition, way of thinking, basic modeling elements, texture composition of plane, composition and application of plane hierarchy and sense of space. The physical theory, classification and characteristics of color composition, the visual perception phenomenon of color, emotion and thinking, color contrast composition, tonal composition, collection and reconstruction, texture composition, and so on.

8

Graphic Design Application:The design basis of book binding, cover design, interior design methods and techniques. Types of printing, offset printing color, color management, paper for printing, etc., pre-press design process (bleeding, image processing, overprinting, color processing, use of spot colors, etc.), printing and post-press process (out of the film, proofing, plate making, laminating, varnishing, hot foil stamping, embossing, adhesion, etc.)

9

Project Examples:Pattern design, graphic creativity, CIS design and production (corporate image design ), advertising graphic design, advertising strategy, advertising text application principles and layout methods, font design, trademark design, CI design, packaging design, POP advertising, etc., layout design, poster design, book binding design, magazine design, etc.

10

Graduation design: the actual design process of the advertising agency to complete the communication of intentions from both sides of the customer to confirm the production, program design, production of finished drafts, delivery and acceptance, so that students really feel the complete process of graphic design.