Traditional Culture Encyclopedia - Traditional culture - Foreign companies are falling one after another, Chinese companies are facing difficulties, how can the Chinese market to keep people?
Foreign companies are falling one after another, Chinese companies are facing difficulties, how can the Chinese market to keep people?
In recent years, foreign companies in the Chinese market "loss of troops," the example of a few, and most of them are due to huge losses caused by, so many foreign companies began to have to withdraw from China. Speaking of which, people can't help but wonder whether the plight of these foreign companies is due to their own reasons, or because of the problems of the Chinese market?
Does the Chinese market have to take the blame for this "black pot"? In fact, if there are only a few foreign companies to lose money, it is likely that the enterprise's own reasons, but a lot of foreign companies have withdrawn from China, but also let people begin to question the Chinese market.
Some people will ask: China's huge market can not keep a few foreign companies. From the past few years, a more attention to the acquisition of cases, is once Suning spent 4.8 billion to Carrefour 80% of the shares of the acquisition of this matter. We know that Carrefour is the forerunner of the American hypermarket, creating a precedent in the American supermarket industry. However, it was acquired by Suning, so it was once the outside world is talking about.
Many people feel that Carrefour has done a losing business, but whether it is losing money or making money, only Carrefour itself knows. Imagine if Carrefour's revenue in China was really good, then Suning couldn't buy Carrefour for $4.8 billion. On the contrary, if Carrefour's performance in China is not as good as it should be, then the $4.8 billion price tag is already a good deal for Carrefour.
People feel sorry for Carrefour's situation, but the law of survival in the market is unchangeable. In fact, Carrefour's defeat in China is only a microcosm of many foreign companies in China. Before this, like the British Marks and Spencer, the United States of America's Macy's, Japan's Takashimaya, Spain's Dia Daily and other supermarket brands, now in China has almost disappeared, so Carrefour's downfall is not an accidental example. And on top of that, many famous domestic supermarket brands are also facing great difficulties.
When Boxmart Fresh Life Supermarket first entered the market, it was a hot spot, with a large number of consumers pouring in every day, immensely curious about this new supermarket. However, now people's freshness seems to have faded long ago, many people still feel that the traditional supermarket is more grounded.
In the past four years, Yonghui Supermarket's revenue has been decreasing every year, especially in 2018, Yonghui Supermarket's profit decreased by 18% compared with the previous year, which is the first time since the supermarket was founded that the profit decreased. People not only lament that even domestic and international giants like Carrefour and Yonghui Supermarket are facing such a situation, but what will be the future of other Chinese retailers?
But objectively speaking, Yonghui Supermarket's predicament also has its own problems, due to the development of too aggressive, resulting in the funds can not keep up with the consumption of the enterprise, coupled with the impact of the e-commerce and the downturn in the retail industry, so that many entities like Yonghui Supermarket can not cope with it at all. So how can the Chinese market salvage the situation "to keep people"?
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