What are the advantages of e-commerce applets and traditional e-commerce platforms _ Common e-commerce platforms and their characteristics

The differences and advantages of e-commerce applets over traditional e-commerce platforms are as follows:

First, the degree of competition.

Traditional e-commerce: Traditional e-commerce has developed for many years, bringing together many businesses, many of which are selling the same product. Under this premise, customers will constantly compare the price with the commodity when buying a certain commodity. When consumers repeat "search, compare prices, think" and other actions, they may not choose you in the end.

Applet: Unlike the traditional e-commerce model, applets are the "private domain" platform for businesses, so there is no competition. Under this premise, after the customer enters the applet, after choosing the goods he needs, he will place an order directly. For businesses, the customer churn rate is greatly reduced.

Second, the cost comparison

Traditional e-commerce: you need to pay a deposit of 1 1,000 yuan to enter the e-commerce platform, and you need to draw a commission of 7%-8% for each transaction (different categories have different rates). In addition, if businesses need to promote, they often need to spend a lot of advertising fees.

Small program: Apart from the pre-development cost, there are almost no other fees, and no commission is required for each transaction (of course, the withdrawal fee is extra). In addition, based on the number of users of WeChat and various marketing functions of small programs, businesses often do not need to spend too much on marketing promotion.

Third, the flow comparison

Traditional e-commerce: If enterprises and businesses enter the e-commerce platform, they can only rely on the traffic brought by the platform.

Applet: There are many items in WeChat, such as more than 50 items such as nearby applets, applet codes, WeChat search, group sharing, friend sharing, WeChat official account association, and push. These portals help enterprises get better traffic, so as to transform and realize.