What is the competitive advantage of traditional automakers in the field of electrification?

Currently in the automotive industry, in addition to traditional fuel vehicles, new energy vehicles are receiving increasing attention, and many traditional automakers have joined the new source of the automotive industry. So what are the advantages of traditional automakers in the competition in the field of electrification? Wenqing believes that there are the following aspects:

Vehicle manufacturing experience

Traditional automakers have been operating in the automotive industry for many years, the relevant vehicle manufacturing experience is relatively rich, and has a more complete upstream supply system and downstream sales system. So it's relatively easy for traditional automakers to turn their backs on new energy vehicles. In addition, at present, new energy vehicles, especially pure electric vehicles, there is a certain mileage anxiety. And traditional automakers layout plug-in hybrid vehicles, can effectively alleviate this situation. And this kind of model is equipped with a fuel engine and transmission, so the advantage is more obvious compared to the new car-making forces.

Higher brand influence

Traditional automakers have been in business for many years, so their brand influence is higher than that of many new car-making forces. Relying on their own brand influence, they can better increase sales and customer stickiness after turning to new sources of automobiles. So for many traditional automakers, the focus of concern should be technology, rather than the sales side of the issue.

Complete after-sales service system

Traditional car makers in the sale of cars and after-sales generally go to the 4S store system, and after years of development, the number of 4S stores has formed a scale. So after turning to do new energy vehicles, there can be enough offline stores to do after-sales protection. This is also an advantage over the new car-making forces, and can also win the trust of consumers.

Written in the end

As the saying goes, "the nearer the water, the first to get the moon", the traditional automakers turn to do the new energy is this situation. With rich experience in vehicle manufacturing, high brand influence and complete after-sales service system, these are competitive advantages. I don't know what you think?

This article comes from the author of the automobile home car, does not represent the views of the automobile home position.