Traditional Culture Encyclopedia - Traditional culture - Collect and record English vocabulary and phrases you usually see from various media or advertisements etc.

Collect and record English vocabulary and phrases you usually see from various media or advertisements etc.

Independent shopping guide

independent shopping guide

insert

add insertion of publication notice

insertion order

island halves

Junior unit

junior unit

local city magazine

Magazine Publishers Association

MPA

media buyer

Media Ruler Survey Ltd.

MRI

National magazines

national magazines

national rates

National Newspaper Association of America

NAA

Newspaper Layout Library

NSB

on-sale date

Open rate system

open rate

Subscription circulation

paid circulation

Automatic pop-up ads

pop-up ad.

Adopt-a-page rates

Preferred-position rates

preferred-position rates

preprinted inserts

primary circulation

clear copy

proof copy

public notice

rate base

price list

rate card

reading notice

regional publications

primary circulation

proof copy

public notice

ROP advertising rates

Secondary readership

secondary/pass-along readership

Underpayment rates

short rate

Symons Market Research Bureau

SMRB

multiple editions

split runs

standard advertising unit

Standard Rates and Data Services

SRDS

standard-size newspaper

Sunday supplement

Tabloid newspaper

tabloid newspaper

above-the-line advertising On-line advertising, advertising in which the advertising agent receives a commission (agency fee) from the medium, such as newspaper ads, radio ads, TV ads, theater ads, outdoor ads, and so on.

account executive (AE): account executive, the title of a business person in an advertising agency. Account executive is often responsible for the following tasks: 1, with the customer and other internal departments *** with the planning of advertising (planning), to the various departments to convey the customer's demands; 2, internal coordination (coordination); 3, the advertising design provided to the customer; 4, supervise the implementation of the government's advertising rules and regulations (regulatory matters). 5, profit management (agency profit), the advertising agency's business; 5, profit management (agency profit management). The account manager provides better service to customers by planning and coordinating the company's service departments.

account service customer service

Customer service is the center of the advertising agency's work, shouldering the customer satisfaction and thus establish a long-term cooperative relationship, and promote the effective operation of the advertising agency's internal work tasks. It is a function of the advertising agency to communicate directly with customers.

advertising agency advertising agency

Customarily known as the "advertising agency", that is, the "People's Republic of China **** and the State Advertising Law" in the advertisement operator, generally has many functions and business departments.

advertising campaign Advertising campaign

Sometimes called a "campaign" or "battle". An advertising campaign consists of four key elements: creating the right sales message, communicating it to the audience in a timely manner, choosing the right moment, and doing it at a reasonable cost. After setting a measurable goal, the advertiser develops an advertising strategy to achieve that goal and then executes it in the marketplace, including: advertising planning, advertising production, sales and marketing.

advertising department

The advertising department is divided into the corporate advertising department and the media advertising department. The advertising manager of the enterprise is responsible for the formulation, review and implementation of the enterprise's advertising program. Generally, they are also responsible for the specific work related to advertising. The advertising manager of the media is responsible for selling space in newspapers and magazines, and time on radio and television.

Airport advertising Airport advertising

Advertising that is produced and published in airport lounges and on various other sites and equipment in airports, including advertisements on signage.

Appeal

Advertising speaks to a target audience through a medium in order to achieve a desired response. An appeal is the formulation of a moral, a motive, an identity, or a reason that persuades the audience that they should do something. There are three types of appeals: rational, emotional and moral. The statements used in appeals should be powerful.

area sampling

A form of population sampling. The sample space is divided by area, and a certain sampling area is selected, such as a county, an administrative district, or a neighborhood, from which respondents are identified.

Audience

The public that receives the advertisement, that is, the object of the advertisement. There are differences in the number and characteristics of viewers or listeners reached through any advertising medium that need to be taken into account. These differences enable the advertisement to be targeted.

audience composition

The composition of the audience of the advertising medium in terms of number, sex, age, occupation, economic status, etc.

Audience composition.

audience share

Audience share is based on the percentage of the total audience that sees the advertiser's advertisement on any given date or time period. It can also be a percentage of the total audience of a particular TV channel.

audio-visual advertising

Mostly television advertising. In audio-visual advertising, the main focus is on the word "visual", so the advertisement should not be too long. Audio-visual advertising gives the audience audio-visual enjoyment when the advertisement proposition, so it has a strong expressive and infectious power, and the medium covers a wide range, since the birth of the rapid development.

Audit Bureau of Circulation

Beginning in 1914 in the United States (referred to as ABC), in recent years, a number of countries have set up similar organizations. The ABC consists of media (newspapers and magazines), advertisers, and advertising agencies, and audits the sales of its members' publications to make sure that the data is correct, and then publishes it. Members are allowed to use the bureau's logo to gain the trust of advertisers or advertising agencies in the media's sales figures.

Animation

The expression, movement, and change of a person or object are drawn into a number of frames, and then photographed or computerized so that they become continuous action, appearing on the screen or TV screen. Animated ads can give people a relaxed and happy feeling, but the use of the product or service should be suitable for the characteristics of the product or service, such as children's products.

below-the-line advertising

Besides online advertising, various forms of advertising. Such as sales promotion advertising (sales promotion advertising) point-of-purchase advertising (P.O.P advertising), direct mail advertising (direct mail advertising), but also includes the organization of exhibitions (exhibition) and the initiation of an activity (sponsorship), etc.

Below-the-line advertising

A variety of forms of advertising other than online advertising.

billboard advertising

Posted or directly depicted on a fixed billboard advertising. It is usually hand-painted on the signboard with airbrush or paint.

brand advertising

Advertising that promotes a product brand with the aim of building brand loyalty, so that consumers or users are happy to recognize or accept the brand name in the advertisement. Also known as product advertising.

brand preference

In the same category of goods, consumers have a preference for a certain brand and specify the purchase. The reason is mainly the sense of satisfaction after use. Brand preference is also related to consumers' lifestyles and consumption habits.

brand insistence

Consumers specify a brand when they buy a certain kind of goods, and other brands can not be replaced. The prerequisite is that the brand's product quality is good, the advertisement is persuasive, and the consumer is satisfied after using it. Brand adherence is the highest goal of product advertising.

brand loyalty

The term brand loyalty refers to a consumer's special attachment to a particular brand, so that when he or she continues to buy such products, he or she simply recognizes the brand and gives up trying other brands.

brand name Product name

The name of the product is the "brand name". A good brand name must be simple, easy to read, easy to remember, easy to write. The United States has a professional organization for the product name, they use the computer, the 26 letters of the alphabet with a variety of names. Some brands are famous in the world, such as Knin milk powder (Klim), Kodak (Kodak) and so on. Brand names can be used as registered trademarks, but they should comply with the trademark law.

buyer's market Buyer's market

Or buyer's market. It is a buyer-centered market. When the high super on the seller more buyers less, commodity oversupply, sellers compete to promote goods, buyers are wait-and-see attitude, often lead to commodity prices fell. In a buyer's market buyers are in a dominant position.

Banner

Banner ads, an image showing the content of a merchant's advertisement, placed on an advertiser's page, are the most basic form of advertising on the Internet, with a size of 480*60 pixels or 233*30 pixels, generally using image files in the GIF format, which can be used with static graphics, or can be used with multiple frames spliced together as an animated image. In addition to the common GIF format, the emerging Rich MediaBanner (Rich MediaBanner) can give the Banner more expressive and interactive content, but generally need to be supported by the user's browser plug-in (Plug-in). Banner is generally translated as web banner, flag ad, banner ad, etc.

Banner is the most common type of banner, but it is not the most common type of banner.

brand share

The percentage of the total sales volume of a particular brand of goods in the market for that type of goods. Also known as market share. In advertising planning, sometimes the goal of advertising to increase the market share of goods.

Budget

There are three common methods of advertising budgeting:

1. Percentage of sales method A company organizes their promotional expenses as a percentage of a specific volume or sales (current or projected). This method means that advertising budgets can vary according to the company's ability to afford them, and encourages management to think in terms of the relationship between promotional costs, sales prices, and unit profits as a prerequisite. Because this approach views sales as the cause of promotion, it lacks some logical basis.

2. Competitive parity method is also known as the "competitive parity method". It is to formulate the company's advertising budget in accordance with the approximate advertising costs of competitors. In fact, the company's reputation, resources, opportunities and goals are very different, so it is not scientific to use each other's promotional budget as a standard.

3. Objective and task method (objective and task method) Requires the operator to decide on the advertising budget by defining his or her specific objective, identifying the tasks that must be accomplished to reach that objective, and estimating the cost of accomplishing those tasks. The first two of the budget methods are suitable for advertising budgets for products that already exist, and the third is more suitable for advertising budgets for new products.

4. DAGMAR theory (Define Advertising Goals for Measured Advertising Results) is the theory of developing advertising goals and measuring advertising results, proposed by R.H. Colley in a study by the American Association of National Advertisers. The DAGMAR method translates various advertising objectives into a number of easily measurable goals (in addition, an advertising objective is a specific communication task to be accomplished for a specific audience over a specific period of time). This method is a summary measure of whether the advertising objectives have been achieved.

bus stop pillar advertising

Advertising on a bus stop pillar. People tend to pay attention to the name of the station when they are waiting for a train, and generally notice the advertisement.

bus stop shelter advertising

Set in the public **** vehicle waiting station advertising. Generally designed as an awning, it also serves as a station identifier and beautifies the street.

Button

It is actually a form of advertising that evolved from the banner ad, with a smaller graphic size than the banner. The size of the graphic is smaller than a banner, usually 120*60 pixels

or even smaller. Because of the small size of the graphic, it can be more flexibly placed anywhere on the page.

Clicks

Clicks : The number of times a visitor visits a vendor's web page by clicking on a banner ad is called a click. By clicking on the advertisement, it means that the visitor is interested in the advertisement and wants to get more detailed information. Click rate is the ratio of the number of times an advertisement is clicked on to the number of times it is viewed. If the page appears 10,000 times and the advertisement on the page is clicked 500 times, then the click rate is 5%. Currently, the average click-through rate in the Asia-Pacific region is 1.5%. The click-through rate is an accurate indicator of the effectiveness of an advertisement and a sign of the attractiveness of an online advertisement.

CPM

cost per thousand impression: the cost to an advertiser of buying 1000 views of an advertisement or the cost of an advertisement being seen by 1000 people. For example, if the unit price of an ad banner is /CPM, it means that every one thousand people who see the banner will be charged, and so on, 10,000 visits to the homepage is.

Demands

Demand

The desire to be able and willing to buy a product. When consumers have the ability to buy, desires are converted into needs. There are many high-class goods that are coveted by many, but only a few can afford to buy them. Therefore, it is important for manufacturers to gauge how many people want the product, and more importantly, how many people are actually willing and able to buy it.

Demonstration

In sales promotion, according to the description of the product being promoted, the function of the prompt or simulation of the operation. For products that cannot be demonstrated directly, a video can be shown. Store salesman can also be used to demonstrate the method of marketing goods, such as clothing half draped over their own body, so that customers can watch the color and pattern of the clothing effect.

diary survey

One of the methods of collecting primary data. Distribute a kind of diary prepared in advance, and ask housewives or special objects to write down the quantity and brand number of the goods they purchased in a period of time, and recovered by the entrepreneurs period, in order to count the frequency of consumer purchases and the brand number of the purchased goods. In foreign countries also use the diary survey method to investigate the consumer watching or listening to advertising.

Direct mail (DM) direct mail

Both a method of direct marketing, but also one of the main forms of advertising. In the United States in 1991, advertising dollars spent on direct mail accounted for 19.3% of all advertising expenditures, second only to newspaper ads and television ads. Mainly direct mail various forms of printed matter, such as letters (letter), flyers (leaflet), pamphlets (booklet) and other materials, such as order forms (orderform) and so on. In many homes and offices abroad, mailboxes are filled with mailings every day, known as junk mail, for which direct mail printed materials must be carefully designed and, if unattractive, will be thrown into the trash by the recipient.

direct mail (DM) advertising is a form of advertising in which advertisements are sent out according to a pre-prepared list. Advertisements sent by mail include booklets or brochures, catalogs, and advertising letters. For this type of advertising to be effective, the distribution lists must be carefully prepared and updated as appropriate.

direct-response advertising Direct-response advertising

Direct-response advertising is any paid advertisement intended to induce a direct response, such as attaching a return receipt to the advertisement, which the consumer cuts out and sends to the manufacturer to obtain samples of the product, manuals, catalogs, and so on. Various media can be used, especially direct mail advertising and newspapers. Direct response (direct effect) advertising agencydirect response advertising agency Typical direct response advertising agency's business includes: designing advertising campaigns for mail-order stores, promoting magazine subscribers, organizing business trips, and designing newspaper folder-page advertisements (off-the-page offers). It also undertakes the design of various mail-order advertisements. We also undertake the design and production of all kinds of postal advertisements.

Discount

The advertising medium modifies its basic price to give the advertiser a certain price discount. The types of discounts that are given depending on the situation are: cash discount, bulk discount, frequency discount

domestic market

In terms of geographical coverage of the market, the target market is located in the country, and the product or service is consumed by the domestic consumers. The product or service is consumed by domestic organizations or individuals.

duplicated audience

Or "overlapping audience". This refers to the duplication of individuals (or households) in certain media audiences within a given media mix. Often referred to as print media.

exchange advertising

Exchange advertising

Two or more advertising mediums that advertise for each other without incurring advertising costs. The status of advertising should be equal and interchangeable. Such as in the periodical published in the newspaper advertising, while in the newspaper published in the periodical advertising, the two sides according to their respective advertising price to determine the status of advertising, and no longer pay advertising costs.

export advertising export advertising

Advertising for export goods, published in the advertising media in the country of import of goods published. Export advertising must be carried out before the market and media research, to understand the country's advertising regulations and advertising industry practices, as well as the local cultural traditions and customs of the people. This kind of advertisement should be written in accordance with the language habits and psychological characteristics of the local people.

Frequency

The number of times a viewer sees the same ad. Advertisers can limit this number of times to improve the effectiveness of their ads.

Frequency

The number of times an advertisement is shown over a period of time.

full service advertising agency

Large and medium-sized advertising agencies that are responsible for implementing an entire advertising campaign. They may have affiliates or associates who do market research, public **** relations, or business promotion work for them.

fixed day

Specified date or time for the release of an advertisement. The medium also has a closing date and a closing time. Competition for availability occurs when media are crowded with advertisements.

free advertising

Advertising that is not paid for. For example, public service announcements are designed by the advertising agency for free, and the media organization provides the space or time for free.

free-standing insert advertisement

A single or multiple-page advertisement that is inserted into a publication and distributed at the same time as the publication. There are single-color and multi-color insert advertisements. These ads can be more beautifully produced than newspaper ads.

gift advertising

Advertising that promotes the sale of a product by offering a gift. Advertisements that give away samples (samples) can also be categorized under this category.

global brand

Global brand

Goods that use the same name and the same trademark design everywhere in the world, such as Coca-Cola in the United States.

hard-sell advertising Hard-sell advertising

An advertisement centered on the sale of a service, clearly stating one's position, promoting the product itself and the promotional effort, and intended to stimulate the consumer's desire to buy, and to put that desire into effect.

Image advertising

An advertisement designed to build up the image of a company in order to increase the understanding and support of the community for the company. It is called "impression advertising" in Japan.

impact advertising

Advertising that attracts great attention and leaves a strong impression. But it must be presented in a healthy way.

inadequate advertising

Advertisements that violate the provisions of the Advertising Law of the People's Republic of China are inappropriate advertisements and should be eliminated by all means.

Impression

The number of times an advertisement is viewed, and the number on the counter is the Impression of the web page; an advertiser wants his advertisement to be seen by 100,000 people, and 100,000 people is 100,000 Impressions.

inflight advertising

Inflight advertising

Advertising for various entertainment and services provided to passengers during flight, such as radio and television news clips and advertising gifts.

insert

A printed advertisement that is inserted into a newspaper or magazine. A catalog can also be inserted into a newspaper as an insert. This form is also known as a flyer.

insertion order

An order for an advertiser or advertising agency to send an advertisement to be placed in the media, also known as an "insertion order". The insertion order should specify the status, time, size and frequency of the advertisement

and be sent to the media together with the advertisement script, drawing (or TV film).

Job press parts printing

Bearing sporadic printing unfolding, in the middle of the riding seam from the back of the second or third time with staples. For a small number of pages of printed materials or magazines

commonly used.

Justify Justify

After the text of an advertisement has been typeset, the rows and columns of words are adjusted to the desired length, and the uneven right edge is aligned.

Key media problem The key media problem

is the general outline of the media section, stating what the main problem is in choosing a medium for the market.

Key word Center word

The word that focuses on the advertisement. It is the most important word in the whole advertisement, and it is the key to the effect of the advertisement, so

it must be chosen carefully.

lamp post advertising lamp post advertising

Set in the lamp post advertising, there are posters, there are also used in durable enameled sign.

large-scale advertising

Often refers to a campaign with a long duration, high advertising costs, or a large number of media included in the media plan.

Can simply refer to advertising that is presented on a large scale.

Layout layout

life-cycle analysis Life-cycle analysis is a method of analyzing and forecasting the growth rate of a product based on the S-curve

Applicable to forecasting the sales of a product at different stages of the S-curve, it requires data; annual sales of the product or a similar product.

local (regional) advertising

Advertising that takes place in a certain area, using a regional advertising medium. For example, local department stores or other retail stores, advertisements in

local newspapers, TV stations, radio stations, outdoor advertisements and transportation advertisements in the local area. In Japan, this is called "local

regional advertising".

logotype, logo Logo

A mark that expresses a characteristic, such as the name of a newspaper or trademark. Also known as a logo in advertising.

Patterns or words that are specific to a company or product are registered as trademarks.

light box advertising light box advertising

Light box frame is aluminum alloy or stainless steel, the box surface is made of plexiglass, installed inside the fluorescent tubes or neon tubes, the picture is generally a photographic

film. Set up in front of the store or store inside, as well as public **** places and roads, interchanges on both sides of the road. The new flexible light box

A change in the traditional light box during the day effect is poor, no more images, text font monotonous shortcomings, with its realistic image display, rich

of the font, no matter the day and night are bright colors, a strong sense of texture shows a unique decorative effect. With flexible light box

production technology and materials, technology can not only be made to cover the entire wall of the giant light box and the building dissolved in one, but also made

physical models, and a few years does not change color, easy to transport, easy to install, not easy to wear and flame retardant. Widely used in banks, supermarkets

, fast food restaurants, gas stations, etc., has become a new form of store front decoration.

magazine advertising

Advertisements published in magazines. Magazines can be divided into professional magazines (professional magazine), industry magazines (

trade magazine), consumer magazines (consumer magazine) and so on. As the readers of all kinds of magazines are relatively clear,

it is a good medium for all kinds of professional commodity advertisements. Magazine advertisements published on the second, third, fourth and middle double-sided magazine advertisements are generally printed in color

colors, and the paper quality is also better, so the expressive power is stronger, which is difficult to compare with newspaper advertisements. Magazine advertisements can also use more

space to convey detailed information about the product, which is good for consumers to understand and remember, but also has a higher preservation value. The disadvantages of magazine

advertising are: narrower scope of influence. Because of the long publication cycle of magazines, it is not easy to deliver economic information in time.

mail order advertising

Mail order advertising

Advertising in mail order catalogs. One of the forms of mail-order stores to customers to send or distribute mail-order catalogs, by the customer according to the catalog

record the number of goods and pricing, the payment remitted to the mail-order store, the store receives that is sent to the customer goods. This kind of mail-order catalog

record has a book, but also with the seasonal seasonal zero-page mail, in the former advertisement generally have to charge, the latter is mostly free

fee.

mail survey mail survey

The pre-designed questionnaire (also known as questionnaire, questionnaire) mailed to the subject of the survey, asked to fill out and send back.

This form is the best approach in the case of the interviewee does not want to interview and their responses may be interviewer or misinterpretation

. The questionnaire must be concise and the questions clear. Mailed questionnaires generally have a lower return rate and a slower return time.

Mailing list

Direct marketing requires a mailing list. The mailing list can come from telephone directories, business directories, lists of customers of the company, and folders from advertisements

requiring manuals. You can also collect the membership records of various associations, newspapers and magazines subscriber list. Some of the membership directories and subscriber lists can be purchased for a fee overseas.

maintenance advertising

After a mass advertisement, a less prominent or shorter advertisement is placed to maintain the impression of the mass advertisement

on the consumer or user.

Margin

Print advertisements (such as newspaper advertisements) should be typeset with a certain amount of margin around the advertisement, which can have a good

visual effect. If you don't leave a space, the advertisement is called a "bleed" (breed).

market research

market segmentation

Market segmentation

It is also known as market segmentation, market segmentation or market division. In order to better satisfy the growing material and spiritual needs of consumers in the market, enterprises generally need to divide the market into more detailed

smaller markets with specific consumer groups according to certain criteria. Market segmentation is a prerequisite for the development of marketing strategies and the selection of target markets, and is usually based on economic patterns, geographic

environmental, consumer personality and purchasing actions, and other factors, so that the market is composed of thousands of consumers

to be subdivided.

media buying

A media plan is approved by the client and space or time is ordered from the media used.

media department

media evaluation

The person in charge of media evaluation is usually called a media planner. A media planner is a person who evaluates and selects the media plan for developing an advertisement

Planning. Advertising agencies are required to collect a variety of information about alternative media, and are sometimes required to specialize in media information for specific clients or industries

. Media organizations in developed countries also provide information about readers, viewers, and listeners, which is printed in a

media kit and made available free of charge to advertising agencies and advertisers. Media planners evaluate and

verify this information.

media mix

The use of two or more different media in the same media plan is called a media mix. The synergies created by media mix are much greater than the sum of the individual media.

media objectives Media objectives

are the relationship between the media and the overall marketing and advertising program:

The target market to be reached through the media;

The budget at their disposal;

The necessary reach and frequency of advertisements;

A yearly or monthly budget.

media research

The purpose of media research is to find the best way of communicating to the target audience the desired number of appearances or cost-effectiveness, i.e. to make the right

media choice. To this end, it is necessary to newspapers, magazines, street signs, television, film, radio and other media survey, from its circulation

Movement (audience size or ratings), the main reading audience, audio-visual audience age, cultural level, income, media

can reach the geographic coverage and so on, and combined with the company's specific circumstances, such as advertising objectives, advertising budget, target

Customers, the media survey is to find out the best way to communicate the expected number of exposures or cost-effective, that is, to correctly select the media.

Customer identification and other media as the object of investigation are analyzed and screened.

media service

The media is the advertising carrier through which the advertisements are read, seen or heard by the audience, and through which the advertising objectives are effectively achieved. The media service provided by advertising agencies includes: 1) evaluation of the media; 2) selection of the media; and 3) provision of appropriate media

combination and strategy programs to clients.

media strategy media strategy

includes media plan specific issues, such as the choice of a medium, explain the reasons for the choice, and media objectives have a relationship.

Media strategy includes all of the following aspects:

The type of medium chosen (e.g., television or magazines);

Allocating the advertising budget to geographic areas;

Allocating the budget to mediums (in terms of amounts and percentages of the total);

Allocating the budget on a monthly, quarterly, or yearly basis;

The level of reach and frequency that is desired by month or quarter; and

The level of reach and frequency that is desired.

The level of reach and frequency desired to be effective in a given month;

The size of the primary and secondary and target markets;

Measurement of strategic objectives;

Measurement of geographic areas as necessary;

Narrative of the calculation of the price in thousands, if required;

Description of the unit of media ( e.g. 30 or 60 seconds, full page or less than full page);

Guidelines for selecting or organizing the launch schedule;

Description of the relationship to competitors, in particular a major brand;

An elaboration of the rationale for each strategy.

Moving icon

Flying button ads, which can be designed to "fly" according to the advertiser's requirements and in conjunction with the characteristics of the page itself, to enhance the ad's

popularity.

national advertising

National advertising

Advertising on a national scale, using a national advertising medium, is called national

advertiser.

neon light advertising advertising Neon light advertising

Neon light is made of glass tubes, and according to the design requirements bent into a variety of words and patterns, and then in the two ends of the glass tubes equipped with copper electrodes

, in the tube filling neon, argon and other kinds of sui gases, connecting the high-voltage power supply emits a variety of colors of light, the outdoor advertising is one of the main forms

, but also for the night to add color and dynamism

. and a sense of movement. Large neon (or light bulb) advertisements are called

spectacular.

newspaper advertising Newspaper advertising

Advertisements published in newspapers. Newspaper is a print medium (print-medium). It is characterized by high circulation frequency, large circulation

and fast information transmission, so newspaper advertisements can be widely published in time. Newspaper advertisements use words and pictures as the main visual stimulus

stimulating, unlike other advertising media, such as television, advertising and other time constraints. Moreover, newspapers can be read over and over again, making them easy to keep

save. In view of the newspaper paper and printing process, the newspaper advertisements in the appearance of the image and style of goods, color can not be ideally

reflected.

outdoor advertising Outdoor advertising

such as signboard advertising and neon advertising, light box advertising, etc.

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