Traditional Culture Encyclopedia - Traditional culture - What is the purchase transfer cost?
What is the purchase transfer cost?
The cost that consumers need to pay to replace the original goods in the process of buying a commodity.
There are three kinds of transfer costs: 1, time and energy transfer costs, including learning costs, time costs and energy costs.
2. Economic conversion costs, including interest loss and money loss.
3. Emotional conversion costs, including personal relationship loss costs and brand relationship loss costs.
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