What problems should be paid attention to in the production of corporate promotional videos?

Corporate promotional videos are generally produced by enterprises themselves, and their functions are mainly used to serve enterprises. According to the different needs of enterprises, some are based on corporate image promotion, and some are aimed at corporate products. Therefore, when considering making a corporate image propaganda film, we must understand the key points that the enterprise wants to target. Generally speaking, the production of corporate image propaganda film is mainly to integrate its resources, put the past, present and future of the enterprise together, and unify the corporate image. It can better help enterprises to transmit information and enhance the trust of the audience. The promotional film of enterprise products focuses more on showing the production process of products intuitively and vividly, highlighting the functional characteristics and use scheme of products, so that consumers can have a very comprehensive and in-depth understanding of products, thus deepening their understanding of products and creating a good consumption environment. Secondly, it is also very important to play the promotional film, so we should communicate with customers more and know where the film is played.

Whether it is used for exhibition, promotion, investment promotion or product release, etc. Clear the target audience, which is more helpful to concise the key points. It should also be noted that corporate promotional videos should not be too long, which is the same as advertisements. But it should still be distinguished from advertisements, and it should not be too simple, which is not conducive to making things clear. Therefore, the length of the enterprise promotional film should be determined according to the specific situation, and generally it is best within 5~ 10 minutes. As a video content production center, Paiwang has rich experience in the production of corporate promotional videos, and we have signed excellent director production teams all over the country.