With the rise of the Internet, will offline travel agencies and tourist outlets disappear?

In the future, offline travel agencies and tourist outlets will disappear. At present, it is definitely not, and it may accelerate the elimination of some informal travel agencies.

Travel agency, as the leading industry of the national tertiary industry, will not disappear, and there will only be an upgrade iteration of business model. The number of stores may be reduced, but the carrying function will be from publicity and customer gathering iteration to travel agency image display and product VR experience center. Internet is just a new channel for travel agencies to get customers. With the economic transformation, the cost of operating stores and the cost of acquiring customers through the Internet will eventually level off to a close level.

At present, we find that the operating costs of the two channels are actually higher under the same staff size. As a commercial organization, travel agencies will consider the efficiency of funds. For service-oriented enterprises, stores are the channel for realizing products, and so is the Internet. As long as the channel has the ability to realize the product, it will continue to operate.

Unless the channel has no traffic to digest. Just like the take-away platform is very fast now, but the offline stores are also very busy. The same is true for travel agency stores, and the biggest operating cost is store rent. Similarly, the biggest operating costs of the Internet are advertising fees and capital occupation. With the formation and maturity of the national economic system reform, the operating costs of the two channels will be based on economic means and will eventually converge.

The internet may occupy a certain market share, but it is absolutely impossible to swallow all the offline travel agencies at once. We must know that the virtual economy has not swallowed up the real economy for so many years. It may stimulate the transformation of the real economy to new retail. Strictly speaking, new retail is not traditional retail+Internet.

Online platforms will be eliminated if they cannot create new demand, stimulate demand and lead demand. Non-standard products with larger market and customized tours with group tours have always been the strengths of offline, which is also the reason for the offline layout of online platforms. Offline products are more professional and flexible, which can meet diversified consumer needs.

In the future, a large number of irregular fake travel agencies, wholesalers and land agencies may be eliminated. A number of powerful and standardized groups, wholesalers and land agents have emerged! From the impact of technology, to the impact of capital, and then to the impact of business model, it will accelerate the development of the industry, and only by keeping up with the pace of the times will it not be eliminated.