The skills of intangible cultural heritage are getting younger and younger. What do you think of this phenomenon?

In the mid-20th century, people realized that human cultural heritage and natural heritage were increasingly damaged and threatened by global industrialization and cities. At that time, the intangible cultural heritage was being passed down by the previous generation, and many people were worried that the intangible cultural heritage would disappear, because young people at that time only wanted to make money and felt that they could not make much money doing intangible cultural heritage. Until recent years, intangible cultural heritage has gradually attracted the attention and love of young people, especially the popularity of e-commerce and short videos, which has made intangible cultural heritage widely spread. Chinese culture spans five thousand years, and intangible cultural heritage plays a large role. Intangible cultural heritage skills are getting younger and younger, which is undoubtedly the greatest benefit to the inheritance of Chinese culture.

Chaoshan has many intangible cultural heritages: gongs and drums, Chaozhou opera, hand-crocheted flowers, Fengxi porcelain firing techniques, Chaozhou embroidery, Chuhuayuan, Chaozhou cuisine cooking techniques, Chaozhou inlaid porcelain, English singing and dancing, Chaozhou music, wood carvings, etc. When I was in school, almost no one liked watching Teochew operas. They only liked listening to pop music. But there are also some students who like it. They will study during the holidays. Now they will also go to some towns and villages to perform, so that more teenagers can understand the charm of Teochew opera. The dissemination of intangible cultural heritage to young people can not only be limited to face-to-face dissemination, but can also be disseminated online, in the form of short videos or live broadcasts, such as how to make hand-crochet flowers, how to embroider Chaozhou embroidery, and how to cook Chaozhou cuisine. .....Many young people and even teenagers like to watch live broadcasts and short videos, which is undoubtedly a good way to spread the word. In the past two years, many local stations have launched many intangible cultural programs in their festival evening parties, especially the Mid-Autumn Festival evening parties of various local stations in 2021: Henan TV's Crane Dance, Jiangsu TV's Huaihai Opera, Shaanxi TV's Hundred-figure Qin Terracotta Warriors etc., undoubtedly gave the audience an in-depth understanding of intangible cultural heritage.

In addition, intangible cultural heritage is now also a good entrepreneurial opportunity for young people, and intangible cultural heritage is different from the current market. Everyone is just looking for a certain quantity, but it still has some shortcomings in terms of quality, so now the government has given us some strong support. Slowly, we consumers are also pursuing quality, quality and culture. If something is famous, many young people will pursue it and understand it. Over time, they will have their own ideas, and that is a market. Therefore, young people will use new elements to add intangible cultural heritage to transform it, so that more people can consume it, and in addition to the dissemination of intangible cultural heritage, they can also earn income.