How do clothing stores do holiday marketing well? What are the holiday marketing skills?

Nowadays, with the advent of the era of "sensory consumption", consumers' buying habits have changed a lot. Consumers are becoming more and more willful. So it is very important to carefully plan various forms of clothing store promotion activities. According to the survey, before engaging in promotional activities, clothing stores should first make it clear to whom to spread it, determine the recipients of information, what information to spread, and when and where to spread it. In terms of specific planning, there are several tasks that must be done well. Let's see what you do.

First, the clothing store holiday promotion must grasp the "one wall and four points"

1, clothing store promotion needs accurate positioning and distinct theme. Whether it is to convey the brand image to consumers or to sell in reality.

2. Determine the best promotion scheme for clothing store promotion. In addition to careful planning and personnel arrangement in advance, there must be a good plan to infiltrate the purpose and theme of the activity into everyone's heart, fully mobilize their enthusiasm, and train the promoters in detailed promotion plans and details.

3, determine the clothing store promotion time, the promotion time should be sooner rather than later. It's best to be three days ahead of your opponent so as not to be preempted by his opponent. No matter how good the plan is, we should seize the opportunity.

4. Create a good atmosphere for the promotion of clothing stores. For example, popular posters should be brilliant, and clothing store music should be just right to stimulate customers' desire to buy.

5. Make appropriate sales targets and incentive plans. The discount should be obvious, not too complicated. The more obvious the feeling of being cheap, the greater the chance of success of such a clothing store promotion plan.

6. To control the promotion cost of clothing stores, it is necessary to "tailor-made" in order to have good results.

7. Make a good evaluation summary and accumulate experience for the next promotion of clothing stores.

The promotion of clothing stores should pay attention to four points:

1, the investigation is in place and the propaganda is misplaced;

2. The supply of goods should be prepared;

3. The venue is free from remote places with few tourists;

4. The time should be controlled within one week.

In fact, there should be many creative ideas for clothing store promotion, but for holidays, the most important thing is to create a festive atmosphere, and we must let the warmth go directly to consumer psychology. Now let me share with you the promotion and operation mode of my Spring Festival clothing store:

Clothing store promotion implementation 1: Welcome speech changed from "welcome" to "Merry Christmas!" Don't underestimate such a small adjustment, such an old greeting is very effective during the holiday season. We can clearly feel that every customer who enters the store is very happy after hearing this sentence and responds to the shopping guide with the same "Merry Christmas". Since then, the distance between them has suddenly narrowed.

Clothing store promotion implementation 2: clever "red envelope". According to the operation on weekdays, there is generally no discount, but if you can make profits skillfully on holidays, it will attract customers. From Grade One to Grade Four, we will give each customer a coupon red envelope with the value of 19 yuan. Although the discount rate is very small, in our tradition in China, giving a red envelope means giving others luck and wealth.

Clothing store promotion implementation 3: chic gifts. It is common practice to promote gifts, but the key issue is to send the right things at the right time. The way of sending shoe polish is not new, and in the eyes of many customers, these should be necessities and need to be thought about.

The above are the promotion points of Christmas clothing stores shared by Women's Wear Network, hoping to help everyone's store operation. There are many festivals in China, and there are also many reasons to promote sales. In a word, everything is for customers. As long as you don't forget your sincere customers, there must be many undiscovered treasures in the holiday promotion! Clothing store promotion also needs to consume some brain cells. Are you ready?