What does 5M stand for in marketing?

1, determine the advertising target (task). The advertising objects of enterprises include informational advertisements, persuasive advertisements and suggestive advertisements.

2, determine the advertising budget (money), enterprises use some methods, such as capabilities, sales percentage method, competition and so on to determine advertising costs.

3, advertising information decision (message), that is, to collect and determine the information to be expressed and transmitted by advertising.

4, advertising media decision (media), there are many advertising media, enterprises should consider the target customer's habit of accepting media, product characteristics and many other factors when choosing media.

5, advertising effect evaluation (measurement), mainly to evaluate the information transmission effect and sales effect.

Extended data:

5M management is one of the most effective management methods in production site management, and it is also one of the technologies that production site managers must master and skillfully use.

5M stands for manpower, machinery, materials, methods and management respectively. It is called "man-machine material management" for short (most enterprises also call it "man-machine material management ring", and the environment replaces the "management" of the last M).

What is the 5M management for successfully planning, organizing and implementing dock activities? The five M's are only slightly changed, namely, manpower, machinery, materials, methods and management. The two M's have changed, machines have become commodities, and materials have become materials.

One hard (the first three M's) and one soft (the last two M's) of 5M management are the five essential elements to ensure the success of field activities. For a terminal activity, 5M management is not everything, but it is absolutely impossible without 5M management. Mastering and using 5M cannot guarantee the success of all activities, but terminal activities without 5M management will never succeed.

Baidu Encyclopedia -5M