How to treat the influence of e-commerce on the real economy

The impact of e-commerce on the real economy;

The influence of e-commerce on the whole social system is gradual, from the surface to the inside, from the back end of the industrial chain to the front end of the industrial chain, the intensity is increasing. E-commerce will not be like a gust of wind, but only the beginning of gradual progress. The impact of e-commerce on the real economy is mainly divided into two levels: the first wave of impact is the impact on traditional economic organizations, which is at the back end of the circulation channel, that is, the impact on the circulation channel. Intermediate channel and retail channel are two parts of the whole social circulation channel. E-commerce impacts the whole channel at the same time. The first is the impact on the retail system of social consumer goods. Because of the large contact area, wide coverage and boundless product display space, the inventory cost and display cost are low, and there are no operating expenses such as rent, water and electricity.

In traditional economic organizations, due to space constraints, it is difficult for many manufacturers and brands to reach distant markets and reach a large number of potential customers without the assistance of intermediary agents. Therefore, enterprises must conduct economic and trade through intermediaries such as general distribution, retailers and agents. When the goods are transferred, distributed and returned, they will be transported repeatedly, which will produce huge waste and increase the operating cost of enterprises over time. Now users will feel that most brands will be sold directly online. In addition to using the Internet to realize direct communication and sales with buyers, enterprises can also directly understand the needs of buyers without the assistance of middlemen, thus shortening the middle distance of sales and flattening the channels. But on the Internet, enterprises distribute goods through centralized distribution.