What are the disadvantages of traditional WeChat marketing?

Wechat marketing means that enterprises build their own marketing platform through WeChat software, including the construction of basic content, the development of micro-websites and the expansion of micro-marketing functions. Different industries need to carry out secondary development according to the content of the industry, and further build it into a professional micro-marketing platform to better provide marketing services for businesses.

Advantages of wechat marketing

1. Active acceptance with high accuracy.

Wechat accounts have many friends or fans, and these people are generally their own WeChat accounts. They all have the opportunity to receive information, take the initiative to receive information, and automatically filter spam, which also makes the arrival rate of information that all marketing tools are most concerned about as high as 100%.

2. The mobile terminal is convenient and flexible.

Because WeChat marketing mainly uses mobile terminals such as Android system, Apple mobile phone or tablet computer, the convenience of mobile terminals improves the efficiency of WeChat marketing. Compared with computers, smart phones are easy to carry, and users can get information anytime and anywhere, which greatly facilitates the marketing of businesses.

3. Private conversations to meet personal needs.

Wechat is a pure communication tool. The conversations among merchants, media and users are private, and the intimacy is obviously higher, which helps to do some personalized content push that can really meet the needs of users. Enterprises that use WeChat for marketing are also more low-key and civilian, and it is easier to get the support of users, thus prompting people to buy products, promote brands or enhance corporate value.

Disadvantages and Solutions of WeChat Marketing

1. The spread and audience are limited.

Although there are 400 million effective users of WeChat, it doesn't mean that all these users can be converted into users concerned by a certain enterprise in the official WeChat account. This also needs to cooperate with the promotion of offline WeChat QR code and the spread of the entity service system to transform potential WeChat users into actual users. Moreover, once users pay too much attention to WeChat official account, they will read too much information on WeChat, and may not be able to read or even cancel their attention in time because of the psychological burden of reading a lot. Therefore, the loyalty of WeChat users needs to be improved by other means, such as launching exclusive services and offers for WeChat customers.

2. The security of customer information is also facing great challenges.

In particular, it involves whether the customer information provided in the process of online reservation, registration and payment can be guaranteed not to be stolen, resold and illegally used by third parties. First of all, enterprises and related technical partners need to be self-disciplined and abide by the corresponding customer information confidentiality regulations. Secondly, Tencent, the developer of WeChat software, should also give more background support in technology. Finally, relevant national laws and regulations should also be promulgated in time, so that all parties can have laws to follow in actual operation.

Remarks: As the most important layout of Tencent on the Internet, WeChat covers a much larger population than the traditional Internet. The influence of marketing with this tool is inevitable. And with the popularity of smart phones, it means faster and more accurate marketing, which also brings great convenience to the marketing of enterprises. Enterprises also need to use appropriate strategies in combination with their own reality to plug in the wings of WeChat marketing for the better development of enterprises.