Advantages of CCTV Mobile Media

CCTV’s expansion of new media development in third places brings opportunities to bus mobile TV. According to CTR’s latest media contact habits survey data, new media has shown strong audience advantages after several years of development. Among them, bus mobile TV

Advertising is particularly eye-catching in many new media.

Relying on CCTV program content, giving full play to the flexibility of mobile communication, making full use of program resources and increasing the audience's attention to the media. Compared with traditional TV, bus TV is better equipped to integrate various program resources and take advantage of passengers' passive resting state to provide the audience with favorite

programs, thereby increasing the audience's attention to the media, thereby improving the reach rate and effectiveness of advertising.

With cross-network coverage, nearly 80 million high-profile people watch our programs every day. With the development of urban public transport infrastructure and bus systems, the audience of public transport media has shown an ever-expanding trend in scale; according to CTR’s public transport survey this year

Basic surveys of media audiences show that people who frequently take buses account for the vast majority of the city’s permanent residents.

This lays the foundation for the healthy development of the media.