The plan of the online store business

The plan of online store business

The online store is evolved from the beginning of a single online display of products into a not only can display the product can also let the viewer to carry out the actual purchase behavior.

Some online stores use ultra-low prices to earn customer praise, some hire professional models to do the picture display, some spend a lot of money to decorate the storefront, and some also invited people to plan the hype to improve the credibility of ...... purpose is to stand out in the vast sea of online stores.

It is understood that most of the diamond-level sellers on Taobao are still maintaining a family workshop mode of operation, mostly small couples or three or two friends **** with the business. The level of more than crown online shopkeeper has less than dozens of people more than hundreds of people in the team, from customer service, packaging, decoration, photography, merchandise shelves to procurement and so on the various processes are responsible for specialized personnel, the distribution of well-organized, in fact, is a normal operation of the company, is far from people's minds, the concept of a person with a computer.

Introduction of the outlet

I. The purpose and objectives of the online store

"The establishment of the tree of affection", to provide a real online shopping platform, as far as possible to meet the needs of people at all levels, to achieve "customer-centric, you need me to supply" of a good sales system. Good sales system. The store's business purpose is: pay a piece of true love, get more trust. Sincere solidarity, customer first.

II. Store Introduction

"Under the tree of affection" by the first national organizing committee of China's e-commerce competition designated e-commerce operating platform. Since its inception on April 20, 2005, "under the tree of affection" based on the integrity of the guidelines, from scratch, in a short period of one month, has achieved a certain reputation and scale.

Affinity is a tree. Everyone has their own affinity tree, set of truth, goodness and beauty in one of the affinity tree, for you to create a piece of the sky affinity tree. In this atmosphere full of affection, let us fertilize and water the tree of affection, let it flourish. We use practical action to make the world overflowing with the atmosphere of affection! Practical actions also make ourselves feel fashionable and trendy! The main business of the store`s goods are electronic, sports, fashion, cartoon.

Three. Management

1. Management Ideas

① system innovation;

② scientific management to win the competitive advantage;

③ the implementation of the CS (Customer Satisfaction) strategy to create a brand advantage;

③ to create a brand, image;

④ constantly strengthen the quality of service management and cost control, to create a high-quality

④Continuously strengthen the service quality management and cost control to create high-quality, efficient, safe and fast services.

2. Management team

In the case of fierce competition in the market, increasing pressure on profitability, the store is facing a huge challenge in the management of the value chain. Through the team's efforts to establish "under the tree of affection" online store, to provide you with goods to meet the needs of customers and meet the current consumer demand for individuality. The members of this store have a certain amount of experience in marketing, financial management, e-commerce and other knowledge and technology.

3. Management Decision

The establishment of online stores is not easy, with the improvement of science and technology, advanced and perfect equipment, online store competition is also getting bigger and bigger, in order to achieve effective revenue and profits need to have a good management concept and decision-making: ① you can establish a highly efficient and precise in the management organization, to win the competitive advantage of scientific management; ② management information systems and network information platform to achieve "management e-platform". The management information system and network information platform to achieve "management e"; ③ to customer needs as the center, the implementation of CS (customer satisfaction) strategy.

Four. Organization, Collaboration and External Relations

1. Organizational Structure

The company is in the initial stage, according to the status quo, the store decided to divide the organization and business structure according to the functions of the enterprise, as follows:

General Manager

Technology Department, Marketing Department, Finance Department, Human Resources Department, Commodity Department

Technological Innovation

Product Development and Design

Technical Maintenance Market Research

Marketing Planning

Advertising and Promotion

Sales and Management

After-sales Service Financial Planning

Budgeting

Accounting

Recruitment of Personnel

Personnel Management

Employee Training

Commodity Planning

Commodity Procurement

Commodity Management

2. Collaboration and External Relations

In order for a company to survive and develop, it has to face and deal with all kinds of social relations. In order to the development of the company, so that the implementation of goods and services, it is necessary and some other well-known shopping sites to collaborate with each other to establish good external relations.

V. Technology and Intellectual Property

All intellectual property rights in this website are owned by Beijing Xidan E-commerce Company Limited, igo5.com website and under the tree of affection online store. These intellectual property rights are protected by applicable intellectual property laws, copyrights, trademarks, service marks, patents, etc. Without the written permission of Beijing Xidan E-commerce Co., Ltd. and Under the Tree of Affection, no one is allowed to tamper with or use the content of the website without authorization, or to make a mirror image of the website on servers that are not owned by Beijing Xidan E-commerce Co.

VI. Venue and facilities

The store's sales outlet is located in Beijing Xidan E-commerce Co., Ltd. and this venue provides the necessary space for current production and expansion, and provides a network trading platform for the online store, which makes the store safer and quicker in terms of operation and services, etc.

This site is located in Beijing Xidan E-commerce Co.

Market Analysis

I. Market Introduction

In the 21st century, e-commerce, compared with traditional business transaction activities, has the advantages of openness, globalization, low cost, high efficiency, wide choice. China's e-commerce is in its infancy, now the network trading market has been a unique business philosophy, a unique business model, out of a road of e-commerce innovation. At present, e-commerce enterprises in the field of e-commerce in the face of challenges and development, the new industry will have to have new opportunities.

II. Market opportunities and environment

Under the conditions of market economy, the fate of enterprises depends on the market. Enterprises must face the market, understand the market and adapt to the market if they want to truly enter the market. The gradual development of e-commerce can play a role in changing the market environment, creating a platform for market opportunities, the process of the entire business industry to produce a huge help: reduce the cost of transactions, production, improve market access, expand the geographical scope of sales, improve the service to consumers. At the same time, it can reduce the cost of distribution, reduce intermediate links, thus shortening the cycle of international trade and the time of transnational commodity flow. The market environment is also one of the keys to the impact of e-commerce, April 1, 05 implementation of the "Electronic Signature Law" to make "electronic evidence" legalization, improve the security of online transactions. At that time, Internet users can use handwritten signatures, electronic seals, secret codes, fingerprints, voice, and even retinal structure, etc., to protect their own more secure online speculation, e-commerce, trading, etc.. At the same time, the enterprise's own environment, such as financial status, technology and equipment, personnel organization and management capabilities will also affect the development prospects of the enterprise.

I. Purpose and business model

The store is based on honesty, love as a bridge, and would like to get more friends, knowledge and wealth with each other. The store's business purpose is: pay a piece of true love, get more trust. Sincerity and unity, customer first. This store belongs to the B2C business model, that is to say, it indicates the e-commerce activities of commercial organizations to consumers. (Deleted)