Traditional Culture Encyclopedia - Traditional culture - What business thinking do traditional physical stores need to change to make a profit?
What business thinking do traditional physical stores need to change to make a profit?
So is there really no market for traditional physical stores? In fact, if traditional physical stores want to make profits, they must change their thinking and traditional operation mode, so that they can still make profits with the rapid development of e-commerce.
First of all, we must realize what services e-commerce online shopping lacks, and physical stores can satisfy consumers. That is the feeling that when shopping online, consumers can only see the appearance of the goods, but they can't feel the quality of the goods. Therefore, traditional physical stores can adopt online and offline operation mode. On the one hand, they can use e-commerce mode to show the goods sold in the store to consumers online, on the other hand, they can encourage consumers to go out of their homes and go to physical stores to further feel the quality of the goods sold and win the trust of consumers. This can greatly increase the flow of repeat customers. Consumers have experienced it once in a physical store, and after having a very satisfactory experience, they will completely trust our store in future purchases, thus realizing the profit of the store.
As the operator of traditional physical stores, we must change the traditional thinking, make full use of our current Internet e-commerce, and combine the two, so that physical stores will not be completely replaced by e-commerce, so as to achieve the transcendence effect. Therefore, at present, if the operators of physical stores are worried about their profitability, please don't worry. Take a good look at our emerging e-commerce and combine the two skillfully. I believe you will have good news soon.
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