What are the similarities and differences between relationship marketing and traditional transactional marketing?

The main differences between relationship marketing and traditional transactional marketing in treating customers are: \x0d\ (1) Transactional marketing focuses on one-time transactions, while relationship marketing focuses on how to retain customers;\ x0d\(2) Transaction marketing places less emphasis on customer service, while relationship marketing attaches great importance to customer service, and uses customer service to improve customer satisfaction and cultivate customer loyalty; \x0d\ (3) Transaction marketing often only has a small amount of commitment and relationship Marketing has full customer commitment; \x0d\ (4) Transaction marketing believes that product quality is more concerned with the film and television production department, while relationship marketing believes that all departments should be concerned about quality issues; \x0d\ (5) Transaction marketing does not focus on customer relationships The core of relationship marketing is to develop long-term and stable relationships with customers.