Traditional Culture Encyclopedia - Traditional culture - Does e-commerce in traditional industries have a future? Is platform e-commerce operation more promising or traditional e-commerce operation?
Does e-commerce in traditional industries have a future? Is platform e-commerce operation more promising or traditional e-commerce operation?
If the emerging e-commerce platform wants to compete with these platforms, it will basically fail.
If it is an e-commerce in traditional industries, there is still some room, mainly relying on some existing e-commerce platforms, or doing some vertically subdivided e-commerce by yourself.
As for the operation of platform e-commerce, we all know that JD.COM and Ali are promoting new retail, so the demand for operation is still relatively large, which is good for their promotion and exercise. If they can enter, I think the development should be good.
However, if small enterprises want to survive in the cracks, they can't compete with Tmall and JD.COM, but only make differentiated products. It is difficult for e-commerce companies to find differentiated markets. Therefore, if you operate in such an enterprise, your contribution is probably not proportional to your return.
If you do e-commerce operations in traditional industries, it is actually very similar to the nature of sales. What you have to do is actually how to sell goods through the platform.
It is very different from the operation of e-commerce platform, but the operation will be less difficult, because the purpose is clear, and most of them rely on some existing traffic platforms.
Think more about the operation mode of the commodity itself, and it is easier to see the return.
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