No one cares about the physical store. Who robbed your client?

Traditionally, the source of consumers in physical stores is peer stores opened within five kilometers around. However, after the prevalence of e-commerce, physical stores are doing activities in different ways every day, but the performance of stores is getting worse and worse! We always keep asking "customer, where have you been?" Is the physical store really empty?

For example, restaurants have few passengers, and most merchants think that their competitors are neighboring restaurants. However, after the "competitor" closed, the business in the store still did not improve. Finally, it was discovered that this store was not a competitor, but an online takeaway platform.

When you know your competitors, you can't just use offline price war to do marketing, but transfer your advantages to online. For example, open the take-away delivery service of stores, at the same time enhance the experience of offline stores, and operate online and offline simultaneously to solve the problem of store passenger flow.

Who took your customers?

The first is the direct competitors in the same industry. In this case, the best way is to improve your core competitiveness, and never just fight price wars. In addition to low prices, there are many ways to attract consumers, such as store experience, online activities and community operations.

The second is cross-industry competitors. Now is the era of great competition among enterprises in different fields. Mobile said: "It took so many years to discover that Tencent is our competitor.

The third is the e-commerce platform. Online shopping has incomparable advantages over physical stores, that is, complete varieties and transparent prices. And the same goods, the price of physical stores is higher, and the price of e-commerce is relatively cheap. Moreover, e-commerce can also take home delivery and no reason to return. , constantly attract young consumers.

The fourth is the ever-changing needs of customers. This is the biggest competitor of the business. In the era of "material surplus", the needs of customers are changing all the time, and it is absolutely impossible to provide what customers pursued yesterday to tomorrow's customers. Pay attention to your customers, pay attention to the changes of your customers' needs, and go ahead step by step.

In the final analysis, physical store marketing should return to products and services. When exploring various marketing routines, we must put products and services in the first place, which is the first point to attract consumers!