How to promote the integration of new media and traditional media?

New media and traditional media have different integration conditions and forms in different situations and environments. Do a good job of research first and integrate what? Why should we merge? Is integration the most beneficial?

If we take product promotion as an example, we need to know the advantages and disadvantages of the product, who is the audience, what is the risk and competition, and what is the purpose of promotion, and then decide the integration mode of new media and traditional media, which is the main promotion and which is the auxiliary promotion. Here, we must consider the characteristics and habits of the group when making choices.

PS: The speed of new media development and expanding industries are getting bigger and bigger, and traditional media are living in the cracks. The so-called integration, the feeling is to leave a way for traditional media or open up a way (without policy support, some traditional industries should not be seen now).