Which industries are suitable for advertising information flow? What are the requirements for information flow advertising?

In fact, we can't completely define whether every industry is suitable for information flow. We can judge this from the characteristics of information flow advertising itself.

The biggest difference between information flow advertising and search promotion is that information flow is actively pushed by the system. The system thinks that netizens may need something in this advertisement, so they push it to it. Therefore, from this perspective, the accuracy of information flow will decline relative to search promotion.

We see that most of the existing information flow advertisements are the contents of games, e-commerce and financial apps. These industries all have one thing in common-not just the need. When do you usually browse the information in those apps that may have information flow advertisements? Usually when I have nothing to do and have time. In his spare time, he may see an advertisement that is very creative and attractive to him, such as a game that suits his taste, or an e-commerce APP in buy buy that inspires him to buy, or it suddenly occurred to him that he should pay attention to financial management recently. It happened that this app was giving money, so these advertisements changed.

This is the usage scenario of information flow advertising for users. Therefore, judging whether an industry is suitable for information flow can be scrutinized from this scene.

Compared with other information flow platforms, Baidu information flow has a particularly big feature, which is "keyword orientation". It can define people according to the words that users have recently searched in search engines, which is somewhat similar to online advertising, but the information flow is obviously more reliable than online advertising. The function of keyword orientation means that Baidu information flow may be more accurate than other platforms.

Therefore, in Baidu's information flow, the application to the industry will be more common.

As for the strategy of traditional enterprises to initiate information flow, it is still necessary to closely follow the "accurate" positioning and exquisite creative copy materials to formulate. This is similar in every industry.