The packaging of Yiyu General Wine is very Chinese style, does anyone know the design concept and vision of General Wine?

The design concept of General Wine is "unity of heaven and man, honoring rituals and virtues", and the packaging is in Chinese style. The design reflects the philosophical ideas of traditional Chinese culture and blends in with the brand image of General Wine. The vision of General Wine is to become the "first brand of Chinese cultural liquor", combining traditional culture with modern consumer demand, so that more people can feel the unique charm of traditional Chinese culture through tasting General Wine.