Traditional Culture Encyclopedia - Traditional culture - What does Zhang Ruimin think of Haier's family background in Zhang Ruimin? Made in Haier, Qingdao and even China?
What does Zhang Ruimin think of Haier's family background in Zhang Ruimin? Made in Haier, Qingdao and even China?
The manufacturing industry is at a crossroads. Now is the Internet age. Can China's manufacturing industry really do it in this era? It's really hard to say In the internet age, the key is not only to look at famous brands, but also to see how enterprises transform. In the past, we used to learn from Japanese companies, but now many big Japanese companies have encountered great difficulties, not because their manufacturing is not working, but because they are out of touch with the Internet.
The present situation of manufacturing industry in the traditional era is that enterprises either become famous brand enterprises or become the foundries of famous brand enterprises. But in the Internet age, enterprises either own or are owned by platforms. The biggest difference between famous brands and platforms is that famous brands manage customers with enterprises as the center, while platforms manage enterprises with consumers as the center.
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