What does the new media operation do?

By constantly planning and outputting interesting, useful, thoughtful, high-quality, widely spread and popular content on various new media platforms, we plan colorful and attractive activities to attract more fans to pay attention to ourselves, so as to achieve business purposes such as spreading the company brand and selling more goods and services directly through the attention of these fans.

New media is a new media form relative to traditional media such as newspapers, television and radio. At the same time, it is a broad concept and a form of communication that provides information and entertainment for customers based on the mobile Internet.

New media operations include:

1, content operation: responsible for operating the company's new media platform, outputting high-quality content and attracting accurate fans;

2. Activity operation: regularly plan and organize some activities to attract new users and promote products;

3. User operation: do a good job in user interaction and fan maintenance, enhance user stickiness and activity, and promote product sales and transformation;

4. Data analysis: analyze the operating account data regularly and find out the existing problems;

5. Grasp the brand tonality: accurately grasp the brand tonality, dig deep into the selling points of products, and independently write relevant publicity documents and promotional materials, including but not limited to electronic posters and event promotion documents;

6. Content creation and output: Understand the self-media content ecology of different platforms, and be able to create and output content in time in combination with brand product attributes.