Is it necessary for enterprises to develop an APP and what should they pay attention to?

With the advent of the mobile Internet era, "emerging industries" and "traditional industries" are roughly divided. Except Internet companies, others seem to be classified as "traditional industries". Even Wang Shi, the representative of the most traditional real estate company in the traditional industry, once said: "It is not the Internet that eliminated you, but you don't accept the Internet!" As a result, more and more enterprises begin to attach importance to "mobile internet" and take "developing enterprise APP" as one of the key tasks.

enterprise APP is of immeasurable value to enterprises. Through APP, information dissemination is not limited by time and space; Can improve the brand height and credibility of enterprises; Collect customer information quickly and effectively; Increase the viscosity of customers; Carry out APP marketing to quickly and accurately convey the latest information to target customers; Reduce advertising costs, better publicity effect and so on.

but it is not easy to develop an APP suitable for enterprises.

first of all, they will face technical problems, and most small and medium-sized enterprises do not have their own information departments, or the technical ability of their staff is not enough to complete their own development work.

Secondly, outsourcing the development of APP will consume a certain amount of financial resources, and the later software promotion, upgrade and system maintenance are complicated.

therefore, it is suggested that some enterprise APPs with exhibition or service needs, such as e-books, party and government newspapers, enterprise journals, product manuals, recruitment training materials, etc., should be realized by using an online app production platform. For example, the overseas APPMART website and the domestic "Application Star" website (which is more suitable for domestic users) all strive to use technology to liberate technology and provide free online app production services for users without technical background.

and the APPlication of tools and platforms, such as developing a social platform for dating and making friends, is convenient for users to frequent each other, so it is suggested to develop an original ecological app. It can realize many functions based on mobile phone, such as GPS positioning, mobile phone photography, mobile phone gravity sensing, etc., and can master data and users by itself.

APP is the general trend, and even tea shops and barbecue shops on the street have their own websites, with exclusive APPs for ordering and paying. In the development of enterprises, we should choose the way that suits us and participate in the "mobile internet" more actively.