The fundamental difference between the online market and the real market is

The fundamental difference between the network market and the real market is virtuality.

Currently, from the main body of the network market transactions, the network market can be divided into business-to-consumer, business-to-business, international transactions of three types, business-to-consumer online marketing is basically equivalent to the commercial electronic retail commerce, business-to-business network marketing refers to the use of the Internet by the enterprise to the supplier to order, signing, acceptance of invoices and Payment (including electronic funds transfer, credit cards, bank collections, etc.) and other issues in commerce such as claims, merchandise dispatch management and transportation tracking.

International Internet marketing is e-commerce between different countries, business-to-business or business-to-consumer. The development of the Internet, the prosperity of international trade and the development of the direction of integration, for the use of network marketing techniques in international trade opens up broad prospects.

The network market has gone through three stages of development:

The first stage is the network market within the producer, which is basically characterized by the network market formed by the use of electronic data interchange systems within the industrial sector in order to shorten the time of the business process and to reduce the cost of transactions.

The second stage is the domestic or global producer network market and consumer network market. Its basic feature is the enterprise on the Internet to establish a site, the enterprise's product information released on the Internet for all customers to browse, or sales of digital products, or through the release of online product information to promote the sale of physical commodities if from the point of view of the market transaction, this stage can also be called "online browsing, offline trading "The stage of the network market.

The third stage is information technology, digitalization, electronic network market. This is the highest stage of network market development, its basic feature is that although the scope of the network market has not undergone substantial changes, but the network market transaction mode has undergone a fundamental change, that is, from "online browsing, offline transactions" evolved into "online browsing, online transactions ", the final arrival of this stage depends on the development, application, standardization and security, reliability of electronic money and electronic money payment system.