What are the business cooperation modes of FMCG?

1, dealer sales, factory direct sales;

2. Channel sales and KA sales;

3. General terminal sales and group purchase.

The explanation is as follows:

Dealer sales: after the dealer pays the money to the manufacturer, the manufacturer sends the goods to the dealer's warehouse. The main force to achieve sales in the later period depends on the distribution ability, social relations, financial strength and business ability of dealers in the region.

Factory direct operation: in the area where the factory has set up offices or branches, it is equipped with managers at all levels, such as finance, warehouse, personnel, commerce and distribution, and front-line personnel (all personnel and other expenses shall be borne by the factory), and the relevant personnel of the factory office or branch directly contact the local government agencies and terminal stores.

Channel sales: Generally speaking, FMCG is paid back by wholesalers and distributors at all levels (or refers to cash settlement sales);

KA sales: refers to the sales of major customers-now refers to hypermarkets, such as Wal-Mart, Carrefour, RT Mart, Tesco, Ginza, X Clone and other supermarkets (supermarkets with complex entry threshold, long negotiation period, large sales volume, high expenses and good image);