Changes in the creative market

The concept of creative market has appeared abroad for many years. It is a polygon that reflects the vitality of urban culture. There are two reasons for the emergence and popularity of creative markets: First, young people's creative themes, means and presentation forms are becoming more and more diverse, and their works are numerous and miscellaneous, which cannot be classified by traditional types, so they are associated with "markets"; Second, these inexperienced young people hope to have a platform for face-to-face communication, eager to sell their works well and gain a sense of accomplishment affirmed by the market. As an activity initiated by the media, the creative market not only aims to save the "street stall", which is a "declining civilian creative stage", but also provides original motivation for local young creators, and is also a demonstration exercise of creative life. In this activity, grassroots street stalls collided with the most cutting-edge creative and cultural industries. In the Eleventh Five-Year Plan for Cultural Development, government procurement should support cultural enterprises, and private enterprises and state-owned enterprises should be treated equally. This is the view expressed by Qi Yongfeng, director of the Cultural Industry Research Center of the National Development and Reform Commission, at the Capital Cultural and Creative Industry Development Forum on September 17.

Creative industry is the most popular word at present, and it is the word with the highest frequency in major media.

Now think calmly, what is creative industry? How much can we see and participate in the long run? In fact, objectively speaking, people have been very open to the issue of creative products. When it comes to real government support, it seems that none of them are really on the table. In the Outline of the National 11th Five-Year Plan for Cultural Development (hereinafter referred to as the Outline) released on September 13, a plan for government procurement to support cultural and creative industries has been formulated, but specific detailed measures have not yet been introduced. What will be the result of the measures we expect? The people we are talking about here are all people who have participated in this war. What kind of help do we need? The market has given us opportunities to show ourselves, and it has also given the media a lot of news. It is a bomb that blows us to the place where people pay attention. If we pay attention, will someone pay the bill?