How to implement the strategy in Sun Tzu's Art of War in business! for instance

The application of Sun Tzu's Art of War in China's economic field has a long history. According to Records of the Historian and Biography of Huo Zhi, Bai Gui was the first person to introduce the art of war into Wei Wenhou during the Warring States Period. He applied the principles of Sun Wu's art of war and Shang Yang's law to production and management, was good at observing the changes of the times, and adopted such strategies as "people abandon me and take me, and people take me for peace" and achieved success. At present, many entrepreneurs and economists have a deep understanding of the commercial application value of the Art of War. Hu Dayuan, Chinese dean of Peking University Peking University International MBA, said: "The Art of War is an incisive summary of a large number of war examples more than 2,000 years ago. The core of MBA education today is to cultivate students' ability to observe real problems deeply and find out their laws. Every enterprise welcomes managers who are good at solving problems. Erming Xu, dean of the Business School of Renmin University of China, said: "The strategy of studying abroad is to use the Art of War as a classic reference book. They believe that many ways of thinking in strategy were solved more than 2000 years ago. In fact, the book foreigners like to read is Sun Tzu's Art of War, which they find very useful. In recent years, many management scholars have found that there are many similarities between enterprise competition and war. They applied the concept of Sun Tzu's Art of War to the management operation. Lu Yongyue, president of LG China, said, "I like China's The Art of War very much, which contains a lot of wisdom. It is also very useful for enterprise management. "

In 1960s, Japan introduced Sun Tzu's Art of War into enterprise management. Japanese scholar Wenxiong Murayama said: The survival and development of Japanese enterprises have two pillars, one is the modern management system of the United States, and the other is the strategy and tactics of Sun Tzu's Art of War. Takeo Hashimoto, a Japanese entrepreneur, wrote Sun Tzu's Art of War Management, which tells how to apply Sun Tzu's art of war theory to commercial warfare, with special emphasis on Sun Tzu's art of war management enterprises. Kōnosuke Matsushita, the Japanese "God of Management", publicly declared that Sun Tzu's Art of War was the magic weapon for their success. He said, "The grandson of an ancient philosopher in China is the first god in the world. The employees of our company must pay homage, carefully recite its art of war and use it flexibly, so that the company can flourish. " Kenichi Ohmae, chairman of Mackenzie Company in Japan, once wrote The Influence of Sun Tzu's Art of War on Japanese Management, pointing out that Japanese enterprises can defeat European and American enterprises because Japan "uses China's art of war to guide enterprise management, which is more reasonable and effective than American enterprise management". In his book The Strategist's Mind, he quoted a lot of the contents of Sun Tzu's Art of War, claiming that Sun Tzu's Art of War is the "highest management textbook" for Japanese enterprises.

The degree of worship of Sun Tzu's Art of War in American economics and business circles is not inferior to that of Japanese. George, a famous American management scientist, said in the History of Management Thought: "Do you want to be a management talent? You must read the Art of War! " Hammer, a famous American business strategist, quoted quotations from Sun Tzu's Art of War many times in his article. He said: "only estimating the current strategic advantages of known competitors will not help to understand the determination, endurance and creativity of potential competitors." Sun Tzu, a military strategist in China, demonstrated 3,000 years ago: "Take it by surprise and attack it unprepared." Yang Zhuang, deputy dean of the business school of Futenma University in the United States and US dean of Peking University Peking University International MBA, said: "Sun Tzu's Art of War is a masterpiece in the field of strategic theory, a classic in the history of world art of war, and a masterpiece of the way for enterprises to win."

Successful entrepreneurs with brains in other countries also saw the value of Sun Tzu's Art of War. Bernabe, president of Italian Eni Company, said: "On the topic of strategy, I am reading The Art of War, a classic textbook written by the grandson of a general China about 2,500 years ago. It is a comprehensive textbook on strategy and can still be applied to various human activities. "

Sun Tzu's thoughts have been deeply imprinted in modern economic strategy theory. Marketing guru Philip kotler of the United States also discussed the application of Sun Tzu's Art of War in marketing in his book Marketing Management. Japanese entrepreneurs highly admire Sun Tzu's thought of "the one who wants to be the same up and down wins" and combine it with Confucianism to create a warm-hearted cooperative management model. In modern economic strategic management, there is a concept called "SWOT" (strengths, weaknesses, opportunities and threats), namely "strengths, opportunities and risks". John Ali, an American scholar who came to China to teach economics, linked "SWOT" with Sun Tzu's Art of War: fiction and falsehood. He pointed out: "The distinction between the virtual and the real in Sun Tzu's Art of War advocates the effect of attacking the virtual with the real, which is exactly the same as the effect of modern SWOT analysis. SWOT analysis is a popular strategic method in marketing. This method gives the strengths and weaknesses of the company, as well as the opportunities and risks of the market. The idea of using strength to pursue opportunities can be said to be a reprint of Sun Tzu's Art of War. This is just another way of saying what we plan to do. " The scholar also wrote an article entitled "Seven-character Tactics of Sun Tzu's Art of War-How Marketing Managers Use Sun Tzu's Art of War". He wrote in the article: "Although the art of war is ancient, it may become a blueprint for the future."

Sun Tzu's Art of War has helped many entrepreneurs achieve great success in business wars. Roger smith/KLOC-0, Chairman of the Board of Directors of American General Motors Corporation, sold 8.3 million vehicles in 1984, ranking first in the world. He said that the secret of his success was that he "learned a lot from the book The Art of War written by a military strategist in China 2000 years ago", which gave him a "strategic mind".

"The soldier is unpredictable, and the water is unpredictable. Being able to win because of the change of the enemy is also called God. " The market is changing rapidly, and operators should take flexible measures according to the changes in the market. Sony successfully applied this idea of Sun Tzu. In the past 50 years, Sony has continuously introduced new products according to market demand, occupied the market and supported the development of enterprises.

"The image of a husband and a soldier is water, and the shape of water avoids heights and moves downwards, while the shape of a soldier avoids reality and attacks emptiness". This idea has become an important strategic thought of enterprises. Many enterprises have avoided the main battlefield of market competition, found their own way, opened up market segments that no one has set foot in, and succeeded in one fell swoop, achieving the effect of fostering strengths and avoiding weaknesses and avoiding reality. In this regard, Nintendo of Japan is a successful example. Originally it was a small company that produced playing cards. 1980 developed a popular home game machine and opened the Japanese market. 1986 introduced a game machine suitable for American families, which opened the American market. Now it is sweeping the European market.

Zhang Ruimin, a famous entrepreneur in China, has made in-depth research on The Art of War. In his view, it takes speed to seize the market. This is what Sun Tzu said, "A disease can stir up water, but as for stone drifting, it is also possible", and this "stone" is the customer. With the strategic thinking of Sun Tzu's Art of War, he achieved great success in the fierce competition in shopping malls and made Haier in China go global.

Wu, CEO of Volvo China, is a very successful entrepreneur. He used Sun Tzu's Art of War. 1997 when he first joined Volvo, the company's annual sales in China was only 27. After five years of fighting, he defeated his main competitors, increased Volvo's annual sales by more than 30 times, and occupied the main share of China cart market. He said with deep experience: the market is the battlefield. Entrepreneurs who don't understand market warfare can't lead enterprises to win the final victory in the long-term market competition. Entrepreneurs who don't understand Sun Tzu's art of war can't be real winners. As the old saying goes, half of the Analects rule the world. Jinyun: Half of Sun Tzu's Art of War was a great success. Sun Tzu's Art of War is the "Bible" in commercial warfare. Especially in the era of China's rapid transition from a planned economy to a market economy, that is, in the commercial wars of various industries, from the unification of the "King of Zhou" to the "Spring and Autumn Period" and then to the "Warring States Period", the Art of War has far-reaching guiding and practical significance for our entrepreneurs. This is my personal favorite book. I promise to watch it once a month, but because of the different situations and places, the feelings and experiences are naturally different. Sun Tzu's Art of War is the charger of my career.

Dawang Town, Shandong Province, China, with assets of more than 7 billion. Its success is also closely related to the application of Sun Tzu's art of war. The "King Spirit" of this town embodies China's traditional military culture represented by Sun Tzu's Art of War.