What are the new trends in the development of the movie industry in the era of new media?

The concept of New media was pioneered in 1967 by P. Goldmark, director of the Institute of Technology at Columbia Broadcasting System (CBS) in the United States.

The new media era is relative to traditional media, according to Professor Xiong Chengyu of Tsinghua University.

Media Characteristics

(1) Characteristics of Massive Information Carrying

(2) Characteristics of Fragmented Information Dissemination

(3) Characteristics of Virtualized Information Dissemination Environment

( 4) Characteristics of Timely Information Dissemination

Status in China

The Internet and mobile value-added, as two of the most important areas of new media, have been developing rapidly in In 2007, the Internet market scale exceeded 40 billion RMB and maintained an average annual growth rate of over 40%. Various market segments such as online games, B2B, online education, and search engine are the mainstream of profitability at present, accounting for 59% of the market.

The mobile value-added market reached 73.3 billion yuan in 2007, a year-on-year growth of 23%. 2006 mobile Internet scale of less than 7 billion yuan in 2007 reached 11.1 billion yuan, a year-on-year growth of more than 70%, the market pattern has also changed, Tencent, the three news portals and the air network accounted for the leading position.

In addition, in the rapidly developing new media market, there is a category of outdoor electronic screen advertising market, in 2007, the size of this market reached 4.18 billion yuan, an increase of 91% year-on-year.

In 2007, the rapid development of the new media industry, a broad market and increasingly prominent influence, attracting large-scale capital inflow, marketing value to strengthen the international competition intensified, the overall industry to the depth of the advance.

In 2008 Beijing Olympic Games, new media was included in the communication system of the Olympic Games for the first time as an independent communication organization of the Olympic Games together with traditional media. The fact that new media platforms such as the Internet were formally included in the event broadcasting channels fully demonstrated the social and commercial value of new media as a new communication channel. The huge business opportunities of the Olympic Games promote the layout and development of new media, and new media copyright protection has been emphasized. [1]