How should clothing enterprises start to do e-commerce? (Online sales)

1. Positioning: direct sales or distribution; Open a store on a third-party platform (similar to Taobao) or build your own B2C.

After listening to your situation, I suggest you open a shop on a third-party platform.

2. Team: Self-built team or outsourcing can be considered.

You are basically inexperienced and thoughtless in this field. I suggest you outsource custody. Advantages mainly include: 1. The cost of team building is low (no need to recruit people for retraining. ) 2. Low risk. After all, people are professionals in this field. The chances of success in operating for them are greater than your own groping.

3. Implementation: If custody outsourcing is considered, there is no need to consider how to operate and promote it.

You only need to make adjustments according to the requirements given by the host outsourcer, such as: how many tens of thousands of units you plan to sell each year, what goods you plan to prepare, how much inventory you have, whether to open up new sales channels, and how to allocate the promotion expenses (just arrange a docking management company-the host side).

I hope I can help you, and I can also send your next question to my Baidu HI.