What difficulties will DTC brand encounter when going to sea?

In the post-epidemic era, the domestic market is tight, and the survival and development of many enterprises are seriously restricted or even threatened. For sustainable and healthy development, brand going out to sea has become an inevitable choice for enterprises. However, for small and medium-sized enterprises, especially some traditional enterprises that have no experience in going to sea, the road to going to sea is full of difficulties.

1. Increase your product strength. To realize the brand going out to sea, we must first "product going out to sea". When the product goes out and the reputation is good, the brand will have influence. Brands will naturally go to sea successfully, including different types of marketing methods, marketing management and other factors, which will play a key role.

2. Brand building. The second is the construction of brand sales channels and supply chains. If it is product+service-oriented, then how to lay out sales sites and establish sales channels is particularly important.

3. localization. Many brands will give priority to domestic explosive products for promotion when they go out to sea, but there will often be acclimatization. Without local professionals, on the one hand, it is impossible to help the brand land and integrate into the local area, on the other hand, it is difficult to promote the brand.