What are the requirements for the title conception of e-commerce soft text?

If you use a long sentence as the title, it will inevitably make people feel redundant, while if the title is too redundant, it will make users feel disgusted and unable to generate interest in browsing soft content.

Therefore, the concept of soft title should be as concise as possible, and conciseness must be on the premise of being popular and clear. How can users be interested in browsing if they are confused about the titles of soft articles?

2, content related

Before writing a soft article, we need to make clear the theme of the soft article and make a proposition for it, so that the title of the soft article can be closely connected with the content of the article.

No matter what the theme of writing soft articles is, whether its purpose is to attract users to browse comments or to let more people forward them, soft articles will be brought to the outside chain. If the title of the soft article is not related to the theme of the soft article, the purpose of the soft article is difficult to achieve and it is not friendly to search engines.

3. The content is the crowning touch

The title is a soft-text door, through which users will enter your soft-text content. How can we make the title of soft text the crowning touch of the content and hold the user's eye tightly?

We can try to insert some attractive words, such as free, shocking, prompt and so on, when we conceive the title of soft text. Of course, there are many attractive words, which requires us to accumulate in soft texts and analyze what words are more attractive to what articles.

4. Use more question marks.

In the concept of soft title, we can use more questions and rhetorical questions, thus arousing users' curiosity. In the last article, we have talked about the question title, which can be used as an example of this requirement.

Step 5 merge keywords

In the final analysis, marketing articles are only for search engines and users, so we need to fully consider this issue when designing soft titles. For this problem, the key is to integrate keywords. No matter for users or search engines, only by integrating keywords and long tail keywords can search engines better judge the theme and relevance of articles, and users can find what they need more accurately through titles. Of course, this is ultimately considered from the perspective of users.