Marketing strategy of Xiaomi mobile phone

Xiaomi mobile phone is divided into low, medium and high grade, ranging from several hundred yuan to several thousand yuan. Xiaomi's LOGO is a "mi" shape, which is the abbreviation of mobile Internet. Xiaomi mobile phone is a high-performance fever-level smart phone developed by Xiaomi Company (full name Beijing Xiaomi Technology Co., Ltd.). Adhere to the design concept of "born for fever" and adopt online sales model.

Low price attraction

This is Xiaomi's marketing strategy, which has been creating a market vacuum with low prices and no goods. Just like pyramid schemes, many "rice noodles" have been chased for a long time, and a little goods are put in, and they are robbed in a few hours.

Rice noodle culture

No one will buy millet if there is no low price as an attraction.