What is the core content of network marketing?

What is the core content of network marketing? 1, Internet marketing strategy planning.

Everything? If you have expectations, you will succeed. If you don't anticipate it, you will waste it. !

Only through the 360-degree insight analysis of the market, competitors, target audience and private brand products can we scientifically and reasonably plan the company's online marketing model, refine the unique sales proposition (USP), clarify the development stages and steps, rationally plan the team, and clarify the investment and expected income. Only by clearing your mind and defining your direction can you? Do the right thing, do the right thing? Realize the growth of enterprise's sustainable profitability. Thoroughly solve the problem of enterprise network marketing, achieve breakthrough growth, achieve extraordinary development and sustained profitability.

2. Planning and construction of marketing websites

Conversion rate is the core of the website!

Enterprise website is the basis of network marketing. If a website wants to add value at a premium, get rid of homogenization, realize the integration of sales power, credibility and communication power, effectively improve the conversion rate and become a real marketing weapon, customer experience must be the core.

With regard to enterprise marketing websites, the viewpoint of network marketing is: technology will always serve ideas and marketing! First of all, we should plan the website from the perspective of marketing, and then use technology to realize it. Comprehensive marketing strategy, customer experience, website building function technology, SEO and other categories, based on the analysis of industries, enterprises, customers and competitors, we should start with seven essential elements of an excellent website (online shop), such as website positioning, website structure, visual performance, sales power, communication power, credibility and technical functions, to build a truly high-conversion marketing website. The current situation of the website service industry is that there is no marketing, no planning, technology orientation and function first.

3. Planning and implementation of website sales team

If you want to make your product service information stand out among many competitors on the Internet, you must expand the differentiation from competing products and highlight the core value of product brands through the planning and operation of products and brands. What should I do to improve the sales power of the website? How come?

Lingxiang Network believes that the specific work of website sales power is generally mainly reflected in the overall strategy of website content, website brand endorsement copy, website service product sales copy, information content, website advertising copy and so on, especially website product service copy.

Product display is the core element of website planning. Whether you can impress users depends mainly on whether the product page has strong sales power. The key to the sales force of commodity display lies in refining the core selling points of products? USP, and then use pictures, texts, videos and other forms to focus on strengthening the core selling points.

In addition, the content of the website about the company, brand or corporate culture should also be credible. Don't exaggerate at will, so that customers don't trust you.

4. Network promotion and dissemination

Network promotion should be understood as network communication, that is, using the Internet to deliver effective information to the target audience. Lingxiang Network believes that we can fully understand network promotion from the following three points:

(1) From the process, network promotion has to go through three steps: First, determine the target audience, that is, to whom? Thirdly, we should plan to spread the content information, that is to say, what to say? Third, how to promote it, that is, how to say it? Only through these three organically combined plans can we form a successful communication case and achieve the purpose of communication.

(2) In terms of methods, network communication and promotion can be divided into: activity creativity (this method can be subdivided too much), topic event virus, information release, interactive games, creative soft text, pictures, videos, multimedia and so on.

(3) As far as communication channels are concerned, network promotion can be divided into various forms of communication channels, such as SEM, SEO, forum promotion, blog promotion, microblog promotion, news soft text promotion, B2B platform promotion, QQ(IM) promotion, e-book promotion, email promotion, advertisement, advertising alliance and so on.

2 1 century, eyeball has become a scarce resource! Communication has become the biggest problem in enterprise marketing! Only by making full use of the cultural characteristics of the network, such as' interactivity, grassroots, entertainment, and cohesion', as well as network technical means, can the problem of enterprise communication be completely solved!

5, network marketing data analysis

The core of network marketing system engineering is sales transformation, and statistical analysis of data is an important link to organically integrate all aspects of network marketing. Data allows us to find problems, adjust strategies, solve problems and improve overall operational efficiency.

Through the establishment of a set of scientific data analysis covering search engine ranking monitoring analysis, website visit statistical analysis, website consultation statistical analysis, website sales statistical analysis and so on. , can improve the strategy and efficiency of enterprise network marketing operation.

Paying attention to and making good use of data monitoring and statistical analysis is an important link to improve the efficiency and optimization effect of online marketing. It is no exaggeration to say that data analysis is the fulcrum of network marketing, and making good use of it can generate huge energy.

6. Network marketing team

Many small and medium-sized enterprises only have one or two people to do online marketing work, and there is not much budget to hire a complete team. In fact, the operation of network marketing project is a complete system, and there must be a unified strategy to coordinate the overall situation. If the budget is sufficient, you can set up a professional team to do it. If the budget is small, one or two people can do it, but you must be clear-headed, have clear strategic goals, and implement norms on a daily basis. This is also the project operation plan.

As for team operation management. How many jobs are needed? How to plan the responsibilities and authority of each position? What about job recruitment, training, salary, assessment and incentive? How to manage the daily management of the team? Wait a minute. This also needs to rely on the overall strategy to configure the formation and management. Different network marketing strategy models need completely different personnel.

7. Perfect customer service sales system.

Customer service communication is the key link of the whole system. After all the above work is completed, the ultimate goal is to let the interested customers who come to our website pick up the phone or get in touch with us through QQ, email and other means. However, whether we can finally reach a cooperation agreement with customers depends on the ability of the staff responsible for sales follow-up! So online customer service at this time is more of a salesperson's role in a sense. This requires our customer service staff to be professional, know the details of products or services like the back of their hands, and have strong sales skills and abilities.

In a word, no matter what type and scale of enterprise, no matter the scale of its network marketing project, if you want to have good effect, you should first look at it from the perspective of the project, and systematically integrate it from the aspects of project strategic planning, website planning, communication planning, data analysis, team formation, daily operation and maintenance, team management and so on. Only in this way can your online marketing work achieve certain results.