Traditional Culture Encyclopedia - Traditional culture - What are the biggest advantages and disadvantages of e-commerce online stores compared with offline physical stores?

What are the biggest advantages and disadvantages of e-commerce online stores compared with offline physical stores?

First, it can expand brand awareness.

Second, it can increase the sales channels of products.

Third, it can also save operating costs.

Fourth, it is not easy to gain customer recognition.

Fifth, it is more difficult to communicate with customers.