Is traditional marketing really dead?

Mobile phones have become an inseparable part of us like an important organ of our body, even influencing and shaping our thinking, work and life. As the mobile Internet has penetrated all levels of production and life, our habits of communication and information sending and receiving have changed.

Not the Internet has changed the traditional marketing, but the consumer environment and the method of consumer decision-making behind the change

It seems that everything has changed, the first thing I'm afraid to find it difficult is the traditional business: instantly do not understand, unknown brands, products overnight red earn pots of pots of gold, their own hard work for many years, it is easy to brand recognition, the product to open the market, and further advertising, the market, the market, the market, the market, the market, the market, the market, the market, the market, the market, the market, the market, the market, the market, the market, the market, the market. The market, further advertising, more channels to store, sales did not take off, but there is a downward trend ...... communicate with many small and medium-sized bosses, heard a lot of similar complaints, what they did not do wrong, how can it not work?

The above should be the vast majority of business owners feel confused, terrified and do not understand. We all think that the Internet killed the real economy, Internet thinking killed the traditional enterprises. In fact, we have always believed that, regardless of how the sales channels change, how the communication methods change, the essence of business will not easily change, so the traditional enterprises to kill, not just Internet companies, more than the "Internet thinking", but to give birth to the Internet business and Internet thinking, a completely different from the past few decades of the The first step is to make sure that you have a good understanding of how to use the Internet and how to use the Internet.

It's not that advertising is useless, it's not that channels are useless, but consumers don't feel you

In the past, the traditional business seemed to be relatively simple, more brand cards, more advertising. A CCTV gold labeling, orders like snowflakes like like to come. Widely spread the net, open up more channels, join more stores, sales instantly up. A year to open a few hundred points, three years will be able to achieve popular brands. Now it seems not so much, advertising down, we all know, but no one to buy, not not publicity, but consumers do not "feel" for you. Enterprise marketing tools and advertising has become self-indulgent.

Quote from the famous science fiction novel "Three Bodies" in a sentence: "I kill you, it has nothing to do with you".

So it's not that traditional marketing is dead, but that you don't perceive the changes in the consumer environment and the changes in consumer psychology in a timely manner, i.e., you don't pay attention to the consumers, and you don't carry out the business activities centered on the consumers.

The new consumer environment, the so-called traditional enterprises live in the end how?

First of all, don't sell yourself short by promoting yourself, change the past, such as the strong attack, the best, the biggest and other hard and crude promotional terms, more to create consumer demand, such as "little hungry, little sleepy, drink some fragrant Peopeo".

Also, there is no communication, no sales. Sales realization has been unable to split with sales communication. Marketing communication, to put it bluntly, is how to make consumers cognizant, how to make shoppers close, how to make users shout good. But don't simply define marketing communication as VI, advertising and public relations. You can try to combine new forms of media and self-media, such as social marketing and other methods, so that the audience feel the need, fun, first to gather powder and then marketing. As Lei Jun said, because of the rice powder, so millet.

Again, the new consumer environment, online and offline has been unable to divide. Accounting for the total consumer base? Around 80, 90 has become the main consumer, they are living in the Internet environment of the mainstream population, are heavily dependent on the Internet. Information reception is often not from the brand self-promotion, not from mass media channels, but from opinion leaders, acquaintances recommended or user evaluation, the past strong instillation of no participation, interactive information bombardment will only play a counterproductive. Save some advertising money, more to "please" to benefit the user itself is more grounded.

We do not know whether traditional marketing will die, but we believe that the basic laws of business remain unchanged, but enterprises are still doing what I do, do not actively respond, not actively embrace the consumer, do not want to find ways to make consumers feel interesting, interested in, have a sense of words, then the next business development is really not optimistic. To paraphrase a popular saying: this is the worst of times, this is the best of times. In the end is good or bad, in fact, when you are good, the times are good.

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