Under the new retail system model, how to quickly transform the B2B model?

Under the new retail model, we must talk about supply chain. Speaking of the biggest problem of the traditional e-commerce platform operation mode, it is "fake goods". As we all know, whether in JD.COM or Alibaba, this big e-commerce platform is B2B2C mode. Simply put, the platform is not responsible for purchasing products, and the platform is just an online "renter". Then enterprises of all sizes, that is, B, put their products on the platform for sale, and the platform charges deposits ranging from10.5 million, as well as related fees. In order to promote sales in special periods such as "Double Eleven", the platform requires merchants, that is, B, to discount sales. There is a contradiction here: what businesses want is "profit", that is, making money. So many merchants B have different business thresholds, so fakes are inevitable. Because the price is cheap and the profit is low. In order to protect profits, the cost of products must be reduced.

Therefore, there is a saying in the e-commerce industry: as long as the merchant touches the goods, this fake can't stop. How can you stop tens of millions of business flows at once and care about tens of thousands of deposits? Therefore, Ma Yun put forward at the Internet conference that the big supply chain system put forward "new retail" for the first time, but at this time Ma Yun only put forward a specific slogan. What is new retail? It is estimated that Ma Yun didn't understand it himself. After practical demonstration, Ceng Ming put forward that the S2B2C model of new retail is more specific and clear.

One is based on traditional retail, such as traditional entity management and traditional channels. This path focuses more on entrepreneurs and operators, which is suitable for the practical understanding of small and medium-sized enterprises; Another path is to enjoy economic development with * * *, such as the development of e-commerce platform of large supply chain, that is, S, and then the application of large supply chain in * * * economy and the upgrading of B2C e-commerce field, such as the upgrading of supply chain, that is, S; Integration of offline deep service and intelligent terminal. To put it simply, one is to think about new retail from the B side; The other is to think about new retail from the S side.

Three key cores of entrepreneurs' new retail: here we must remember three cores of new retail: 1, cloud * * * enjoys the platform online (mall); 2. Global marketing (combination of online and offline); 3. Business without borders (mass);