What is print media design?

What is "print media advertising design"

Print media refers to newspapers, magazines and other traditional media that transmit information through a single vision and a single dimension, and transmit information through multiple dimensions such as vision and hearing, which is called print media.

Print media advertisements are also engaged in the design of print and static web pages such as newspapers and magazines.

What's the difference between media design and multimedia design?

Professional training goal: to cultivate advanced technical application-oriented professionals who have basic skills and certain artistic accomplishment in artistic design and can design by combining modern art with media art.

Professional core competence: media artistic expression ability.

Professional core courses and main practical links: 3D animation, web design, multimedia technology and application, film and television advertising creativity and commercial display, sketch and sketch practice, commercial display design, web design, 3D animation production, post-production of film and television advertising, comprehensive training, graduation practice, etc. , as well as the main characteristic courses and practical links of each school.

Professional direction that can be set:

Employment orientation: graphic design, advertising design, decoration design, exhibition design, web design, etc.

Professional characteristics: With the advent of market economy, knowledge economy and information age, advertising has rapidly penetrated into all fields of social life with its media particularity. Nowadays, the advertising industry is facing a larger and broader development space, and advertising creative designers have become hot talents and become synonymous with white-collar, innovation and high income. Advertising design and production majors pay attention to the combination of classroom teaching and design practice. According to the development of disciplines, social and market needs, scientifically set up courses to keep up with the latest development of the industry; And use holidays to organize students to participate in various social internships; At the same time, a team of high-quality "double-qualified" teachers with both theoretical level and practical experience has been established to ensure the quality of students' training.

Training direction: to cultivate applied comprehensive talents with high computer application level, certain art foundation and design ability, accepting leading advertising concepts, cutting into print advertising, three-dimensional advertising, multimedia production and online advertising, and mastering advanced high-tech production and design means. Moreover, most of the students have obtained the qualification training certificate of advertising professional and technical posts and the certificate of advertising examiner issued by Beijing Advertising Association; It meets the social requirements and is well received by employers.

Courses offered: sketch, color, graphic composition, color composition, three-dimensional composition, printing technology and practice, marketing and research, introduction to advertising, advertising psychology, advertising 3DMAX research, advertising copy writing, photography foundation, advertising photography, font design, decorative pattern, layout design, creative graphic design, logo design, VI design, print advertisement, three-dimensional advertisement, film and television advertisement (including premiere).

Employment direction: mainly for advertising companies, network companies, newspapers, magazines, TV stations, radio stations, advertising departments of enterprises and institutions, etc. , engaged in advertising design and production, advertising planning, market research, media management and other work.

What does graphic design include?

Graphic design covers a wide range. What do you want to know?

At present, common graphic design projects can be classified into ten categories:

Web page design ※

"Web Design" consists of two parts: static page design and background technology. The biggest difference between it and the traditional graphic design project is that the form finally presented to the public is not realized by printing technology, but by computer screen and multimedia. For the current graphic designers, the static page design of web pages is an essential basic quality, and the background technology is often completed with the cooperation of relevant technicians.

Packaging design ※

The so-called "packaging" refers to the general name of containers, materials and auxiliary materials used in circulation to protect commodities, facilitate storage and transportation, promote sales and facilitate use, and also refers to the business activities in which certain technical methods are applied in the process of using containers, materials and auxiliary materials to achieve the above objectives. "Packaging design" is the modeling, structural design, information transmission and decorative design of containers, materials and accessories from the perspectives of protecting goods, facilitating storage and transportation, promoting sales and convenient use, so as to beautify life and create value.

DM ad design ※

"DM" is the abbreviation of "direct mail". Refers to the advertising method sent to specific consumers by mail, which is the third largest print media after TV and newspapers. "DM" can be said to be the most common advertising form at present.

Poster design ※

"Poster" is also called "poster", and the English name is "poster", which means a placard displayed in public places. The unique artistic effect and aesthetic conditions of posters are incomparable with any other media. Most of the most representative masters in the history of design are famous for their extraordinary achievements in poster design.

Print media advertising design ※

Mainstream media include: radio, television, newspapers, magazines, outdoor, internet and so on. The main things directly related to graphic design are newspapers, magazines, outdoor and Internet, which we call print media. Broadcasting mainly depends on copywriting, and film and television mainly depends on dynamic pictures. It should be said that it includes the Internet, which we usually call multimedia. In fact, for an excellent graphic designer, the above-mentioned advertising design knowledge and skills of print media and multimedia should be possessed.

Pop advertising design ※

"POP advertising" means "point-of-purchase advertising", that is, point-of-purchase advertising or point-of-sale advertising. In short, all advertisements and promotional materials used in commercial special events to provide commodity information and promote the successful sale of commodities can be called POP advertisements.

Sample design ※

"Sample book" is actually what we usually call a brochure, also called "sample book". A "sample" is like a business card of an enterprise or unit, which can introduce the enterprise and explain the products in a systematic and detailed way. "Sample" is essential in meetings, exhibitions and sales, and it is also a common way to promote corporate image. "Model room" has the same effect as the "model room" used in real estate sales. On the surface, all kinds of sample books seem to have various items, but in fact they can be classified into these categories: image brochures, product brochures, comprehensive dormitory books with images and products, and annual reports. The purpose of "sample design" should be to highlight the theme, personalize the style, strengthen the visual effect and enhance readability.

Book design ※

Book design, also known as book binding design, refers to shaping the "body" and "appearance" of books. "Style" is the container for making books, and "appearance" is the coat for conveying the content to readers. The content of books is to form a perfect unity of "body" and "appearance" through decoration, and form a readable book.

Publication design ※

Compared with books, publications have many similarities in structure. As far as content is concerned, books generally have only one center, while publications often have multiple centers, which are the body of multiple columns, that is, warehouses. If the book is compared to a wise man who knows everything, then the publication is a beauty with heavy makeup, and the image point is that the publication is a book with makeup. The purpose of publication design is to ......

When the game develops to a certain extent, it quits for no reason. Why? 10 point

I often encounter this problem, especially when the development situation is relatively good. You usually save it after playing for a while.

What's the difference between print technology and print technology? Five points.

Literally, the difference is actually the printing technology of the printing media rather than the printing technology. In fact, printing is a step of printing, including: 1. Pre-press; Image processing, design, imposition and printing II; Printing: operate the printing equipment after three times of printing: including many, folding, bonding, beer ironing and so on! The printing technology of printing media includes these. Mainly cultivate practical talents in secondary vocational schools who are engaged in process design and printed matter packaging design in printing and publishing industry. The main courses include sketch, color, three elements, layout design, pop advertising design, product packaging design, image processing, digital printing mastery and understanding, decoration printing technology, printing quality control, printing design manuscript making, desktop printing system application technology and screen printing technology.

What is the difference between graphic design and interactive media graphic design?

Graphic design is not difficult to get started, but it still takes some time to learn it well. It will be better to study systematically. If you get started, you can only work in a print shop. It is still valuable to study it systematically.

Does graphic design belong to the media industry?

Capital Art School is responsible for telling you that graphic design belongs to the media industry.

What is graphic design? .

It's not easy to summarize the specific words. (Very macro) It's probably:

Take "vision" as a way of communication and expression. Create and combine symbols, pictures and words in various ways for visual expression to convey ideas or information. Graphic designers may use professional skills, such as typesetting, visual arts and layout, to achieve the purpose of creative planning. Graphic design can usually refer to the process of making (designing) and the final finished work.

It is the combination of technology and art, and the product of commercial society. In the commercial society, it is necessary to balance artistic design and creative ideals, to exercise objective restraint, and to speak for members through the mouth of the author. Design is different from art because it is beautiful, practical, considerate and people-oriented. Design is a need, not just decoration. There is no concept of completion in design. Design needs to strive for perfection, constantly improve, challenge itself and declare war on itself. The key point of design is to find that it can only be achieved through in-depth feelings and experiences, and it is a challenge for designers to impress others. Design should be touching, enough details can impress people, graphic creativity can impress people, color taste can impress people, material texture can impress people, … organically combine various elements of design. Also, designers should understand that rigorous attitude itself can cause people's mental shock.

Common graphic design projects can be divided into ten categories: web design, packaging design, DM advertising design, poster design, print media advertising design, POP advertising design, sample design, book design, publication design and VI design.

What software do you need to learn for the major of graphic multimedia design?

Photoshop, coreldraw, illustrator, freehand, the first one must be selected, and any one of the other three will be selected. It is recommended to learn coreldraw and illustrator, because coreldraw is used more on PCs in the north. Illustrator is compatible with Macs (know Macs, equivalent to Mercedes-Benz in a car), and is the best product of adobe, which is more compatible and interactive with photoshop widely used by Southern Design Company. The two softwares have their own advantages and can complement each other.

What are the forms of computer advertising graphic design media?

Computer advertising design refers to the use of computer multimedia technology to create and design advertisements, including print advertisements, TV advertisements, online advertisements, outdoor advertisements and other advertising forms. In other words, computer advertising refers to the advertising performance of digitally collecting, making, processing, compressing and storing multimedia information such as words, graphics, images, animations, audio, video, etc. in an application program according to certain advertising strategies and advertising creativity.

I hope I can help you!