In what ways do news events spread particularly fast?

Many scholars have discussed the spread of rumors from the perspective of communication science and summarized the basic laws. American psychologists allport and Pozmann found that the spreading efficiency of rumors is closely related to the importance of events and the fuzziness of facts. 1947 They put forward a famous communication formula: rumor = importance × fuzziness. The meaning of this formula is that when an event is more important and the facts are less clear, the faster the rumor spreads, the wider the scope and the greater the harm. 1953, American sociologist cross revised this formula: rumor = importance × fuzziness × public critical ability. Cross added the factor of public critical ability, pointing out that the critical ability of rumor audience is also an important factor affecting the efficiency of rumor communication.

After entering the Internet era, online rumors have broken through the territory of traditional rumors. On the one hand, online rumors still follow some propagation laws of traditional rumors, on the other hand, with the help of the communication characteristics of new media such as online platforms, they have achieved a leap in communication efficiency.