Food marketing skills

There are various promotion methods in Shang Chao, each of which has its own advantages and different promotion skills. This paper only introduces several common food promotion methods and practical promotion skills. First, shopping guide shopping guide: shopping guide is a perfect promotion. Through the initiative to introduce to customers, to achieve the purpose of promotion. (1) Skill analysis of shopping guide timing 1. When customers stare at XX products for a long time, it shows that they have great interest in XX products and are easier to buy. 4. When customers come into contact with XX products, they show great interest in the products, and the shopping guide at this time can deepen customers' understanding of the products. 3. When the customer looks up after looking at the goods for a period of time, the usual reasons are as follows: first, ask the clerk for help, and then carefully understand the goods; Second, you want to leave if you don't buy it. When the customer stops suddenly while browsing, it means that a commodity has caught his attention, which is an excellent opportunity for shopping guide. When the customer's eyes are searching, it means that he wants to buy this product, but he doesn't know where the product is displayed. At this time, he can start shopping guide. 6. When customers ask for the opinions of peers, asking for opinions shows that they are interested in the products and have doubts. (II) Skills Analysis of Shopping Guide Products Shopping guide products must be products that customers are interested in, and products with customers' visual and language focus are products of interest: 1, products with focus topics. 2. Observe the product repeatedly. 3. Products touched by hands. 4. suddenly stop to observe the goods. (3) On-site shopping guide skill analysis 1. Explain the characteristics of goods in the simplest language. For example, fish sausage is a brain-nourishing food, which is most suitable for children. Help customers choose as a bystander, not as a salesman. 3. If you don't know the customer's demand, you can use language to detect it. Do you want ham or sausage? Help customers compare products. Show more products to customers, but generally no more than three, otherwise customers will be picky. 5. Give customers more favorable comments. You have a good eye. This product sells best. Show customers the fashion trends. This product is the best seller at present. Be more enthusiastic about middle-aged and elderly customers and introduce them voluntarily. ⒏ Young customers, generally independent, can introduce products from point to point and pay attention to the scientific nature of products. For the products on sale, explain the reasons for the price reduction to customers. Don't let customers think that the product has quality reasons or the shelf life is approaching, which leads to price reduction. ⒑ If the products customers need are out of stock, they should use substitute products to introduce and promote sales. ⑴: There must be an answer to the customer's inquiry. Second, tasting is the most effective way to promote food. It refers to increasing customers' awareness of products and promoting purchases by letting consumers try products for free. (1) The meaning of tasting 1 to convey information to consumers. 2. It can relieve consumers' doubts and psychological barriers when they first buy. 3. The purchase rate after tasting is higher than before tasting. Tasting is an excellent means of market research. (2) Analysis of wine tasting skills 1. The location of the tasting meeting should not be too far away from the product sales location, otherwise customers may not buy after tasting, and the promotion effect will not be achieved. 2. Tasting activities are generally carried out during the peak sales period, such as holidays and weekends. 3. Tasting promoters can't just bow their heads, they must take the initiative to explain to customers. On the one hand, tasting promoters wearing company aprons, disposable masks and gloves are sanitary, on the other hand, they also leave a professional impression on consumers. Tasting promoters can introduce the products of enterprises to consumers in local dialects. Only in this way can we gain the trust of consumers. Don't say behind your back that customers only taste and don't buy. Experience tells us that tasting promotion, with headphones or microphones, can attract more customers and increase popularity. (3) Analysis of methods of tasting activities Let's briefly describe meat products as an example. 1. Scenario demonstration: (When the chef is cooking), the narration matches the chef's rhythm. For example, now our chef tangents "XX barbecue" and XX barbecue uses pork hind legs, which has a special braised taste after low-temperature processing. You can make cold dishes and green vegetables, which will taste better after heating! Now our chef cooks "XX roasted Artemisia" for everyone. You can have a look and share the cooking method of this dish. You can also cook XX dishes yourself when you go home. Now "XX roasted mugwort" is fresh out of the pot. Welcome everyone to taste it! When there are many people (before tasting): Welcome to free goods for tasting. Please slow down and come one by one so that everyone can taste! How does it taste? After getting a positive answer from the other party, it is said that its main component is the XX product of the enterprise, and the product has the characteristics of XXX. Do you need to bring one? You can buy it at our counter! Welcome to buy XX food again. Thank you! (When there are few people) In order to repay our customers, XX Company today launched * special products: original price * current price * smoked ham original price * current price * Taiwan Province sausage original price * current price * XX barbecue original price * current price *. 2. Interspersed demonstrations: For example, XX low-temperature meat products are fresh, rich in nutrition, unique in taste, short in shelf life and without loss of nutrition. Welcome everyone to taste it! XX food has passed QS quality certification, please feel free to eat. Third, sales promotion refers to highlighting the selling points of products and attracting consumers to buy through on-site sales promotion by personnel. Generally speaking, product promotion and tasting promotion are carried out at the same time, and the combination of the two has a good promotion effect. (1) hawking's skill analysis 1. Promoters of food enterprises use headphones or microphones when doing hawking promotions. In order to maintain the brand image, don't sell it with a big speaker. 2. Using standard city dialect when hawking can win the trust of local consumers. 3, when selling, repeat the product name, preferential price, eating method, advantages and selling points, the effect is better! On the one hand, it attracts customers' attention, on the other hand, it deepens customers' memory. Vendors need to protect their voices, drink more water, or two people take turns selling. 5. When sales and tasting are combined for promotion, what products are sold during tasting, and tasting and sales are kept in sync. (2) We regard meat products as the unified language of "marketing and promotion". Dear customers, good morning/afternoon/evening! Today XXX is doing a big food experience at Wal-Mart. The chef cooks on the spot and tastes it for free. Welcome to share XX food with us! In order to thank our customers, we have launched four special products: original price of crystal meat * * * current price * * * original price of smoked ham * * * * original price of red willow * * * * * original price of barbecue * * * * Welcome to taste XX food! For example, XX Company grandly launched western-style classic products with European flavor, such as cheese sausage and Vienna sausage. The products are tender and juicy, mellow in taste and full of fragrance, allowing you to enjoy elegant European life! After the overall introduction, you can introduce the features/selling points of XX products to customers one by one. Different foods have different promotion methods, and many enterprises have used the above promotion methods. However, according to the author's understanding, many enterprises lack systematic and professional training when implementing on-site promotion, and the planning of the whole promotion process is not very standardized. Therefore, the author briefly describes the implementation mode of on-site promotion from a professional perspective, for your discussion only.