What is community e-commerce, community e-commerce how to go about it?

Community e-commerce is an extension of traditional e-commerce and mobile e-commerce business model. You can notice that when I talk about e-commerce, I use the word "traditional", e-commerce and mobile e-commerce has been leading the economic model for twenty years, and now it is the beginning of the opening of the community e-commerce business model. Purely from the business point of view to define, community e-commerce is a set of customer management system, it is each individual customer through the social networking tools for the community transformation, the use of social media tools to fully mobilize the community members of the activeness and dissemination, so as to achieve the purpose of the product promotion, sales, service.

First, the planning of good content is the key to expanding the influence of publicity through the dissemination of good content, of course, the content contains product-related information, interspersed with the form of soft text, so that the user has an interest in taking the initiative to consult, and ultimately the formation of the order to buy.

Second, constantly find more low-cost traffic acquisition channels, do not just do a single channel, do a single platform account or channel in case of violation of the seal, then all the foregone conclusion, all must be multi-channel multi-account matrix marketing is a more robust marketing strategy.

Third, to do a good job in the operation of the private flow pool, WeChat is currently used to do the private flow pool of the best tools, no one, the biggest advantage lies in the fissile, otherwise simple repurchase, there will always be a ceiling, your potential customers, lies in the side of the existing customers, think of a way to let him referrals, fission, so that the private flow of the existence of unlimited possibilities.