Traditional Culture Encyclopedia - Traditional culture - What do you mean, grab the eating area?
What do you mean, grab the eating area?
The introduction of "scratch before eating" area enables consumers to enjoy food and get extra surprises. In terms of merchants, it has also expanded brand awareness in this way, increasing the stickiness and return rate of consumers. It can be seen that scratch music is not only a promotion method, but also an effective way to build brand trust.
However, some merchants will use scratch music for false propaganda and cheat consumption by any means. Some merchants will mark "Congratulations on winning the big prize" on scratch cards in advance, and then guide customers to buy designated goods to get lucky draw opportunities. In fact, the probability of winning the prize is very small. Therefore, when we enjoy the fun brought by the scratch-off area, we should also have the ability to distinguish false propaganda.
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