Is it necessary for Changzhou advertising design to spend a lot of time doing market research?

? Sun Wu is in "Grandson? The article puts forward that "know yourself and know yourself, and fight every battle". Only by knowing your opponent can you attack effectively and pertinently. Now it can be said that shopping malls are like battlefields, the market is changing rapidly and the competitive environment is becoming increasingly fierce. It is difficult for traditional propaganda methods to help enterprises stand on the market.

? In the advertising design of enterprises, the traditional content expression gradually loses its competitiveness. Only the design content that meets the market demand and is different from that of peers can enhance the market competitiveness of enterprises. As an important way for enterprises to seek differentiation, market research has been used by many Changzhou advertising companies in Changzhou advertising design. In the early stage of the project, advertising companies choose different ways to conduct market research according to the different contents of the project, so as to obtain the propaganda methods and contents of their peers or the demand points of consumers in the competitive market, and then get the pain points of consumption through effective summary and analysis, so as to effectively crack down.

? In Changzhou advertising design, regardless of the content of the project, the design should play a role in promoting sales. What we call advertising design market research is not all for differentiation, but for market reading habits, such as product sample albums, which are often used as carriers in corporate propaganda. In the past, some advertising companies in Changzhou used several sets of templates to design product sample albums, but they didn't know that customers in different regions might have different reading habits and information needs.

? According to years of experience, many customers are not used to looking at the same design. In the absence of market research, it is difficult for Changzhou advertising company to control the information such as the embodiment of industry attributes and the outstanding content of different products in advertising design. Advertising design carrier plays an important role in the external publicity of enterprises. If the planning is not good, it will be difficult to achieve the expected publicity effect.