How to improve the contribution of corporate customers to banks

In view of the problems existing in the development of corporate business, the leaders of the Bank separately went deep into corporate customers, institutional customers and peer customers, and simultaneously took three measures to do a good job in marketing high-quality corporate customers, improve the contribution of high-quality customers and promote business development.

First, fully tap the potential of enterprise customers, think about what enterprises think and worry about their urgent needs, analyze the market situation together with enterprise customers, discuss good strategies for capital turnover, and formulate personalized financial service plans, so as to solve enterprise difficulties and increase bank deposits. Put forward suggestions and plans to enterprises from the aspect of capital chain.

Second, actively expand institutional deposit customers. Institutional customers are the focus of competition among banks. All branches believe that ICBC's strong cash management ability, leading IT and network advantages and efficient and high-quality services will definitely beat its competitors. With this confidence and confidence, while stabilizing key high-quality customers of housing provident fund centers, finance bureaus and tax bureaus, we will reach cooperation intentions with institutional customers such as industrial injury insurance and medical insurance.

The third is to vigorously market peer customers. In high-level marketing, publicize the advantages of the bank's product interest rate, cash management and corporate wealth management business.