Marketing model of furniture enterprises

Traditional furniture sales are generally divided into two modes, one is direct sales, and direct sales can also be divided into online shopping and physical stores. Needless to say, online shopping in the past two years, some websites are actually agents, getting goods from many manufacturers (a factory has a limited product line). There are too many direct physical stores. Almost every place in China where furniture is produced has factories. Most of the local stores of the factory are self-operated, and some custom furniture factories are also around, so they can only choose to be self-operated. In some markets, dealers can't bear market risks, and factories can only take over their own operations (such as Shanghai Styroland and Conneden brand stores). There are also some factories that want to expand the market. Many stores are self-operated in the early stage, and when they are relatively mature, they will be taken over by local dealers (for example, Gu Jia's stores in Jiangsu, Zhejiang and Shanghai in previous years).

The second is the channel. In fact, the channels are also very different. For example, there is a big difference between a plate factory in Sichuan and a factory in Guangdong. There are many provincial offices in Sichuan. Guangdong regional manager is responsible for market division, and one person is responsible for multiple provinces and cities. There is no business under the smaller one, and there is a partition under the larger one. Also, Yang Yazhong of Suzhou recently represented Dinoya and Zuoyou in the overall operation of Jiangsu market in the form of channel circulation. A lot of local furniture is only sold in this province or even this county, and the boss of the company is the salesperson. If the whole marketing model is refined, it will be very complicated. It depends on what is more suitable for the existing situation in your factory, and the appropriate one is better.