How to expand Internet waist channels?

Expanding Internet waist channels

Expanding Internet channels:

Step 1: Define the user, the entrance and the promotion method, and find out the potential channels

Before carrying out all the actions, the first thing we need to do is to accurately define to the target user, so that we can find the right entrance.

Step 2: Evaluate the channels, familiarize yourself with the channel rules and promotion logic

Step 3: Build conversion scenarios

Building conversion scenarios means that in a certain characteristic scenario, you have to pave the way and support the user's conversion. Similarly, if you want to sell goods in Jieyin, you have to think about what the user's demands are? How can we solve the user's demands? What is the most appropriate message to deliver to the user for this solution? Sort out these questions before you can prepare for the next step.

Step 4: Implement materials, scheduling and landing

After determining the channels, we should start to prepare the materials, such as copywriting, pictures, videos and so on. Of course, but also to make an appointment to schedule, and when to give the material to the other side and other related processes.

Step 5: data monitoring & optimization