Ask an economic question. When the economy is bad, all walks of life are bad. How can snacks still make money?

It can be explained by lipstick effect in behavioral economics.

Lipstick effect refers to an interesting economic phenomenon that lipstick sells well because of economic depression, also known as "low-priced product preference trend". In the United States, whenever the economy is depressed, the sales of lipstick will soar. This is because in the United States, people think lipstick is a relatively cheap consumer product. In the case of economic depression, people will still have a strong desire to consume, so they will turn to buy cheaper goods. As a "cheap and unnecessary thing", lipstick can play a "comfort" role for consumers, especially when soft and moist lipstick touches the lips. Moreover, the economic recession will reduce the income of some people, so that there will be some "small spare money" in their hands, just to buy some "cheap and unnecessary things." "

To put it bluntly, the economy is not good and people don't have much money. But there is still a desire to consume. So some cheap things such as snacks are very popular. A similar example is Taobao in JD.COM. The goods inside are very cheap, which is why many people who have no money like to visit Taobao so much. There is not much money, but it can satisfy the desire for consumption.