What is the B2B business model?

B2B is a mode of electronic commerce, which is the abbreviation of English Business-to-Business, that is, business-to-business or electronic commerce between enterprises, that is, products, services and information are exchanged between enterprises through the Internet.

Two B's in B2B stand for business, and "2" is the homonym of English "two" and stands for "to". So generally speaking, we still pronounce B2B as "B-to-B" in English, instead of "2" in Chinese pronunciation. But now many people are used to reading "B2B" according to Chinese pronunciation, and talking about e-commerce will not cause misunderstanding, so it is usually understandable no matter how you read it.

B2B e-commerce mode includes two basic modes: one is direct e-commerce between enterprises (such as online procurement and online supply by manufacturers); The other is the business activities carried out through the third-party e-commerce website platform. For example, Alibaba (china.alibaba.com), a well-known domestic e-commerce website, is a B2B e-commerce platform. All kinds of enterprises can conduct B2B through Alibaba, such as publishing and querying supply and demand information, conducting online communication and business negotiation with potential customers/suppliers, etc.